Read the full article – as originally published in AdAge.
Samsung has come under fire for failing to disclose AI use in its TikTok campaigns, a move that violates the platform’s transparency policies, according to a report from The Verge.
The AdAge article unpacks why this matters for marketers, citing Cint’s latest AI report where nearly two-thirds (63%) of U.S. consumers believe that brands have a moral duty to disclose AI-generated content in advertising and marketing campaigns.
As Laura Manning, Senior VP of Measurement at Cint, notes, inconsistent disclosure creates a “weaker standard for transparency across the ecosystem,” ultimately damaging consumer trust.
Check out the original article on AdAge
