Read the full article – as originally published in MediaPost.
While consumers are increasingly comfortable using AI for informational advice and daily micro-tasks, they remain hesitant to let it manage major life decisions or personal finances without oversight.
The article hightlights the following key takeaways:
Adoption and daily use: Nearly one-third of respondents use AI daily, often as a daily assistant (37% in the US and 39% in the UK) rather than relying solely on traditional search engines. Common uses include finding recipes, meal prep ideas, and drafting social media posts.
Trust: People are willing to delegate tasks like vacation booking and financial planning (to an extent) to AI. However, they draw the line at big life decisions, such as choosing a school for a child or relocating. Interestingly, U.K. respondents were more likely to trust AI with financial planning than with planning a romantic date.
Advertising and transparency: 27% of consumers are extremely or very concerned about AI in advertising. 63% of U.S. consumers believe brands have a duty to disclose when AI is used in marketing. Despite these concerns, 44% (U.S.) and 42% (UK) of consumers said knowing an ad was AI-generated does not significantly change their perception of the brand.
Market differences: U.S. respondents generally show slightly higher trust in the objectivity of Large Language Models (LLMs) compared to those in the U.K.
Read the full report here.
Check out the original article in MediaPost
