Newsroom

In-Game Ads Play the Long Game

November 3, 2025

1 min read

In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.

Read the full interview with Laura Manning – SVP Global Data and Measurement at Cint – in StreetFight Magazine

Just because someone is an avid gamer doesn’t make them impervious to DOOH advertising. In fact, it’s a great channel in which to reach them via geotargeting and complements the in-game advertising experience across devices.

So why does only 5% of ad spend target the immersive, highly focused user platform of in-game advertising? Our recent report, “Game-On: Tracking the Value of In-Game Advertising” seeks to answer this question.

Manning sat down with StreetFight for a closer look at the research findings, and to discuss the future of in-game advertising.

Check out the full interview in StreetFight

Read now

Newsroom

More from our Newsroom

November 3, 2025

• United States

In-Game Ads Play the Long Game

In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.

Cint-powered Research, Measurement, Thought Leadership
October 23, 2025

• Global

Cint Featured in Upcoming Docuseries Showcasing How Research Technology Powers Global Insights

Cint selected to appear in Global Sustainable Trade Initiative (GSTI) documentary series. “The Answer Engine” shares Cint’s story.

Business Updates, Thought Leadership
October 14, 2025

• Global

She becomes general counsel at Cint: law is not a hindrance

Market insights company Cint is strengthening its global leadership team with Mikaela Bielke as new General Counsel.

Business Updates, Thought Leadership
October 8, 2025

• Global

Cint Study Reveals Growing Value of In-Game Advertising for Brands and Need for Measurement Standards

62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagement.

Cint-powered Research, Measurement
October 7, 2025

• Global

Cint and Affinity Solutions Announce Strategic Partnership to Revolutionize Measurement Insights

Collaboration to leverage Affinity’s Consumer Purchase Insights and Cint’s global audience network for enhanced data-driven insights.

Measurement, Partnerships
September 9, 2025

• Global

Put data quality at the core: Building resilient marketplaces through trust and safety

Proactive, cross-functional fraud prevention is essential in today’s research ecosystem. The right people, tools and culture can prevent wasted budgets, reputational damage and flawed business decisions.

Quality, Thought Leadership
August 18, 2025

• Global

Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights

Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive

AI, Measurement
August 15, 2025

• Global

Blurred lines: Rethinking response integrity in the AI era

James Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.

AI, Quality, Thought Leadership
July 28, 2025

• Global

Cint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence

Cint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence: Collaboration enables secure, privacy-focused access to rich consumer insights

Measurement, Partnerships
July 21, 2025

• Global

Delineate Renews Partnership with Cint to Power Real-Time Brand and Campaign Tracking Across the Globe

Delineate has renewed it’s partnership with Cint, extending into new markets and technology with migration to Cint Exchange.

Partnerships
July 17, 2025

• Global

Outrun the bear: why ‘good enough’ isn’t fast enough anymore

When speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss.

Measurement, Thought Leadership
July 16, 2025

• Global

Kantar extends partnership with Cint, leveraging the new Cint Exchange to better understand people everywhere

Kantar has strengthened its partnership with Cint, tapping into the new Cint Exchange to gain unprecedented access to a vast network of global insights. This pivotal collaboration empowers Kantar to achieve a more profound understanding of people everywhere, ensuring they can deliver faster, more scalable, and highly confident analytics to their clients.

Partnerships
July 11, 2025

• Global

Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation

In an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.

AI, Thought Leadership
June 10, 2025

• Global

Cint Secures Significant Capital to Advance Strategic Transformation and Growth in Core Markets

Newly 60 Million USD equivalent investment supports new operating model, accelerates platform unification, and bolsters U.S. and global market ambitions

Business Updates
June 4, 2025

• United States

Measurement is key as ad ecosystem gets more crowded

In an interview with Beet.TV, Daniel Robinson discusses why measurement is crucial in the increasingly crowded ad ecosystem.

Measurement, Thought Leadership
May 27, 2025

• Global

Cint Awarded BPI’s Most Loved Workplace Certification and Named in Newsweek’s Top 100 Most Loved Places to Work

Cint has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI) and named in the top 50 of Newsweek’s 2025 Global Top 100 Most Loved Workplaces® list.

Awards
May 8, 2025

• Global

Cint Study Finds Growing Economic Uncertainty Among Consumers

Cint polls consumer confidence and releases Upfronts Report on TV viewership habits to help advertisers assess budgets and campaign planning during Upfronts season

Cint-powered Research
April 14, 2025

• Europe

Forget the ‘good old days’: What Gen Z’s financial outlook means for brands

Research by Cint and Advertising Week revealed stark generational shifts in consumer priorities.

Cint-powered Research, Thought Leadership
December 10, 2024

Katy Mallios Joins Cint as Senior Vice President of Supply and Data Partnerships

The addition bolsters Cint’s leadership in global research marketplace and strengthening supply partner ecosystem.

Business Updates
November 5, 2024

• Global

Cint Enters a New Era with a Fresh Brand and Platform to Revolutionize Global Research

Cint, the leader in research technology (Restech), is excited to announce a reimagined brand and the latest release of its new research platform, the Cint Exchange.

Business Updates
October 14, 2024

• Global

Cint Strengthens Commitment to Customer-Centric Innovation with Leadership Promotions

Cint, the global leader in market research technology (Restech), is pleased to announce two key promotions from its Global Leadership Team (GLT) into the C-Suite, further solidifying the company’s commitment to customer experience and its three-year strategy.

Business Updates
October 3, 2024

First party problems: new Cint/Lotame report highlights strategic shift in going direct to consumers

Cint, a pioneer in research technology and digital insights, today released findings from ‘The State of Data Collaboration: A Global Perspective’, a joint report on marketer and agency challenges in association with data collaboration innovator, Lotame.

Cint-powered Research
September 19, 2024

Cint looks to the future of Lucid Measurement by using Unified ID 2.0 for advertisers to measure brand lift.

To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.

Measurement
August 14, 2024

Cint Launches Study Creator

Cint reduces the time to launch Brand Lift studies

Measurement
July 22, 2024

ResTech companies Brainactive.ai and Cint announce partnership to secure leadership in AI-driven digital market research

The partnership will allow customers across all industries and geographies to run full-scale research projects at speed.

Partnerships
June 14, 2024

Cint Japan announces API integration with Japanese survey engine, Muscat

The partnership will enable users to access Cint’s panel network using OPTICO, a digital platform for market research developed by looking up.

Partnerships
June 13, 2024

Conjointly and Cint Announce Partnership to Improve Data Quality and Reduce Survey Fraud

The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” – a form of fraudulent survey responses.

Partnerships
May 22, 2024

Cint wins Data Quality award at I-COM Data Creativity Awards 2024

Cint scoops second prize for its achievements in data quality with ground-breaking Forsta partnership on a secure server-to-server (S2S) API integration.

Awards
May 16, 2024

• Europe

Should we be worried about how deepfakes, AI and social media will impact the upcoming election?

Cint and Advertising Week partnered to explore the impact of deepfakes, AI and social media on upcoming elections globally. The findings – as revealed live at Advertising Week EU – were covered by Stylist.

AI, Cint-powered Research, Thought Leadership
March 19, 2024

GapFish and Cint Deutschland merge to enhance the Cint offering in the DACH region

GapFish GmbH, a Berlin-based market research company that was acquired by the Cint Group in 2021 will in early April 2024 merge with Cint Deutschland GmbH.

Business Updates
January 10, 2024

Cint Japan and JTB Tourism Research Release Key Insights on Inbound Traveler Behavior and Sustainable Tourism

Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism

Cint-powered Research
November 23, 2023

Lucid, a Cint Group company, earns Verified Partner status with Amazon Ads

Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers

Business Updates, Measurement
October 27, 2023

Cint’s Lucid Impact Measurement introduces new Social Measurement capabilities to radically expand Cross-Platform Brand Lift Measurement

Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.

Measurement
July 6, 2023

Cint Launches New Data Licensing Solution to Provide Verified First-Party Data

Advertisers can take advantage of first-party data from fully-consenting consumers

Measurement
June 20, 2023

Cint Partners with Publishers Clearing House for Respondent Supply

Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House

Partnerships
June 7, 2023

Cint and Forsta Form Industry-First Partnership to Drive a Reduction in Survey Fraud

The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality

Partnerships
May 4, 2023

Lucid, a Cint Group Company Earns Amazon Ads Verified Partner Status

Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.

Measurement
March 31, 2023

Cint Bolsters APAC Team, Appoints Vanessa Adams as VP of Measurement and Data Solutions

Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.
April 27, 2021

Lucid and The Trade Desk Power Advertisers’ Brand Impact

The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.

Measurement, Partnerships
October 19, 2019

Cint and StatSocial connect data for highly targeted market research audiences

Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.

Partnerships

See All Newsroom Posts