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Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Featured:
Cint Brings In-Flight Outcomes Measurement to Lucid Measurement
Read the article: Cint Brings In-Flight Outcomes Measurement to Lucid MeasurementNew capability connects brand lift and sales lift in one dashboard, helping advertisers optimize campaigns based on both consumer attitudes and purchase behavior while media is live
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In the news
Is Human-made the New Handmade?
• EuropeKatie Ingram, Director, Advertising Week Europe, ties findings from Cint’s latest AI study to her take on what the rise of the ‘human premium’ means for brands and businesses.
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In the news
Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop
The Wall Street Journal cites data from Cint’s latest report on AI in advertising, highlighting how marketers are addressing growing consumer skepticism by labeling content that does not use AI.
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In the news
63% of U.S. Consumers Believe that Brands have a Moral Duty to Disclose AI-generated Content
Ad Age unpacks the importance of AI disclosure in ads, citing data from Cint research and expert testimony from Cint’s Laura Manning.
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In the news
Consumers Turn to AI for Advice, Less for Management
An article from MediaPost unpacks findings from a recent report by Cint regarding consumer sentiment and behavior toward AI in the U.S. and U.K.
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In the news
Cint Report Reveals 27% of US and UK Consumers are Skeptical of AI Ads
AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe.
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In the news
When Quality Becomes a Requirement, Not a Differentiator
• GlobalOrganisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones, writes Patrick Comer.
