Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Can synthetic data replace traditional research methods? It’s all about the seed data.
7 min read
Cint data scientist Imran Anjam gives us the lowdown on why human data keeps synthetic models grounded in reality.
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AI chat ads are here. Consumers are noticing, and they have opinions.
6 min read
Uncover insights from a survey on AI chat tools and the prevalence of advertising in consumer interactions.
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Why sample bias is an issue — and how to solve it
4 min read
We explore the problems of bias in market research and examine practical ways to combat it.
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Getting to grips with the role of synthetic data in modern market research
3 min read
Understand an emerging advance in how research is conducted.
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Why industry attention is turning towards outcomes measurement
3 min read
Here’s why being able to accurately measure outcomes is important in the age of belt-tightening and budget-shrinking.
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The Quality Check: Why data quality is a shared responsibility
2 min read
This episode of The Quality Check explores how everyone has a role to play when it comes to maintaining data quality standards.
