When you gain and retain customers, your business thrives. Customer loyalty is a critical factor in determining which of your products or services are most profitable and how you can evolve your business model to create engaging customer experiences that will encourage people to continue supporting your company.
Loyalty programs are an excellent way to gain repeat customers and keep track of their purchase habits and brand affinity. By implementing a loyalty program, you will better understand how to make your customers happy, tailor your offerings to their preferences and keep them coming back for more.
What is a loyalty program?
Loyalty programs are business-sponsored initiatives that allow customers to gain discounts, rewards and other incentives. By design, they initiate repeat business, rewarding people for buying with a single brand or company over time. Usually, the more a customer interacts with a brand through purchases, the better their rewards will be, like frequent flyer programs that give members redeemable points each time they fly with a specific airline.
Loyalty programs compensate customers, and they also give businesses valuable information about how dedicated shoppers spend their money and what products or services interest them most. These programs create a mutually beneficial relationship between companies and their customers, so businesses can thrive while keeping their patrons happy.
How does a loyalty program work?
Loyalty programs can offer various incentives for members, depending on what the business sells. Members can receive perks such as exclusive discounts, early access to sales or free products or services. To join, people provide their contact information to create an account. Then, they receive a membership number or other identification they can use for any future interactions with that company.
Throughout their membership, people receive different offers and promotions, such as member-only sales or gifts, that may entice them to shop with a company more frequently. In exchange for investing in targeted advertisements and member perks, companies gain information about their most dedicated customers to help them create more relevant products and experiences.
Membership accounts allow businesses to easily track customers’ spending habits and better serve their target audiences. Knowing the specifics of what people want is crucial for business success, as companies that base their product and promotion decisions on genuine customer preferences are more likely to increase their sales and keep their target audience satisfied and excited.
How are loyalty programs beneficial?
In today’s interconnected world, businesses can benefit from using consumer insights to improve their offerings to better serve people’s wants and needs. By rewarding repeat customers, loyalty programs incentivize multiple transactions. This strategy allows companies to see details such as which perks are most effective and what kinds of products people frequently buy together. From there, businesses can choose to offer future products and services that will better align with what customers want and are willing to pay for.
Often, customers involved in loyalty programs will become even more invested and continue to shop with a company so they can keep earning incentives, collecting points and receiving other rewards. Long-term loyalty program members help businesses determine what it takes to keep shoppers coming back, and how they can best entice new people to make purchases.
By offering loyalty perks, businesses receive a wealth of customer information in exchange. These details can help them get to know their target audience and best cater to their needs, wants and purchasing habits, bringing in more money in the long run.
Members can also act as brand ambassadors, often casually promoting a company to their friends, family and other people across the internet. Repeatedly satisfied customers may post positive reviews about products, encouraging other shoppers to make those same purchases. Many rewards programs also include incentives for recommending new members or posting on social media, enticing people to talk about their brand loyalty in their personal lives.
Loyalty program monetization through surveys
One way to increase your business’ loyalty program profits is to offer market research surveys to your members. Companies invest in market research to gauge the market and identify what consumers would like to see from them going forward. Your loyalty program members may be excellent candidates to participate in these surveys. Not only do these survey opportunities keep members more engaged with your brand, but it also gives them the chance to get paid or gain rewards (such as membership points).
Market surveys typically go out to relevant online communities who are most likely to give accurate, helpful responses about their experiences with a brand. Loyalty programs are one such community, full of people who are uniquely committed to a brand, knowledgeable about its qualities and most willing to share their thoughts about products and services they use throughout their daily lives.
Loyalty programs are in an emerging market of data suppliers, an innovative avenue for gaining information from more people by recruiting the opinions of already established communities. People who feel connected to your brand will love the opportunity to share their thoughts about products in exchange for payment or other incentives.
The larger and more diverse your supply pool is, the more likely your loyalty program members will be invited to participate in surveys. Providing incentivized surveys as part of your loyalty program is an excellent way to reach lots of different people who can provide valuable responses to market researchers.
Learn more about becoming a survey data supplier with Cint
Loyalty programs can take your business to new levels of success. By rewarding customers for their commitment to your company, you gain valuable information that can help you design better business practices and increase your profits.
Tying surveys into your loyalty program is the perfect way to capitalize on your business’ online community. You already have the audience. Now, they can share their opinions to help businesses like yours thrive.
At Cint, we integrate our platform with your business goals, letting your audience answer surveys to interact with your brand and feel rewarded by your services.
To learn more about the advantages of conducting market research and becoming a survey data supplier, please reach out to us!