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AI
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In the news
Why Data Quality Still Requires the Human Touch in an AI-Driven World
• GlobalIn an article for Greenbook, Marco Otero discusses why as AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
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In the news
Why Market Research Risks Losing Its Seat at the Decision-Making Table
• GlobalIn an article for Greenbook, Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
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In the news
AI in Market Research Technology
• GlobalAI Magazine’s Artificial Intelligence Industry Report features exclusive insights from leaders at 8 companies across different industries who are leading the charge with emerging technologies and growth strategies. Cint provides commentary as the featured company representing the Restech industry.
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Uncategorized
Predicting Advertising In 2026 Based On Google, Microsoft Changes
• GlobalCint’s Laura Manning highlights mid-flight decisioning as the new standard for campaign measurement in 2026. By using tighter feedback loops and reliable signals to optimize campaigns in real-time, brands can finally tie early exposure to long-term loyalty.
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In the news
Cint Advances Data Strategy
• GlobalPhil Ahad joins Cint to shape the company’s data vision and expand innovation across data solutions, AI, and synthetic insight.
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Press Release
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights
• GlobalCint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
