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Explore our Newsroom
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Featured:
Cint Brings In-Flight Outcomes Measurement to Lucid Measurement
Read the article: Cint Brings In-Flight Outcomes Measurement to Lucid MeasurementNew capability connects brand lift and sales lift in one dashboard, helping advertisers optimize campaigns based on both consumer attitudes and purchase behavior while media is live
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In the news
When Quality Becomes a Requirement, Not a Differentiator
• GlobalOrganisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones, writes Patrick Comer.
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In the news
Why Data Quality Still Requires the Human Touch in an AI-Driven World
• GlobalIn an article for Greenbook, Marco Otero discusses why as AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
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In the news
Why Market Research Risks Losing Its Seat at the Decision-Making Table
• GlobalIn an article for Greenbook, Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
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In the news
AI in Market Research Technology
• GlobalAI Magazine’s Artificial Intelligence Industry Report features exclusive insights from leaders at 8 companies across different industries who are leading the charge with emerging technologies and growth strategies. Cint provides commentary as the featured company representing the Restech industry.
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In the news
CTV, atención y brand lift: la visión de Cint sobre el futuro del Adtech | Entrevista exclusiva
• GlobalIn an exclusive interview, Al Gaviria, Account Executive at Cint, analyzes the key moment in advertising measurement in Latin America: CTV, attention, brand lift, and why the market demands more than just impressions.
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Uncategorized
Predicting Advertising In 2026 Based On Google, Microsoft Changes
• GlobalCint’s Laura Manning highlights mid-flight decisioning as the new standard for campaign measurement in 2026. By using tighter feedback loops and reliable signals to optimize campaigns in real-time, brands can finally tie early exposure to long-term loyalty.
