How the results of the US election are impacting customer buying behavior
Elections can lead to major shifts in almost every aspect of our lives. New policies and executive orders have the power to alter how a nation and its citizens exist on a day-to-day basis.
The economy is one of the areas where a change in government can be most acutely felt. Following on from the 2024 US presidential election and against a backdrop of economic uncertainty, Cint sought to assess how American consumers are rethinking their buying behaviors.
How are Americans approaching future purchases? Do they see it as business as usual in terms of where they allocate their money?
Wanting to find out more, Cint conducted a survey of around 550 US residents — 71% of whom voted in the 2024 election
The report explores:
- Sentiments around the American economy as a result of the 2024 US Presidential Election
- The impact of the election on day-to-day buying behaviors
- How Americans are reconsidering bigger purchases in light of ongoing economic uncertainty and potential instability
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