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3 Strategies to Successfully Survey Business Professionals
How do we verify that respondents are who they say they are? How can we capture high quality data from time-strapped respondents, including doctors, IT decision makers, and executives who hold C-Suite titles?
Our whitepaper explores three key strategies to achieve the best results:
- Accuracy: structuring survey questions using the funnel solution to capture the right target audience
- Scale: how best to gauge market strength and set realistic standards for targeting qualifications
- Trust: adding attention checks to weed out bad actors and ensuring respondent integrity
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