Cint scoops second prize for its achievements in data quality with a ground-breaking Forsta partnership on a secure server–to–server (S2S) API integration
Stockholm, Sweden, 21st May, 2024 : Cint, a digital insights gathering platform, has been recognized for its contributions in eliminating survey fraud at the prestigious I-COM Data Creativity Awards.
The competition rewards achievement, innovation and contribution to SmartData Marketing.
In June 2023, Cint and Forsta, a global provider of market research technology, partnered to develop Cint SecureServe – a secure end-to-end API. The solution was created out of the growing need to tackle ghost completes (or link manipulations) that arise when respondents qualify for incentives, having apparently completed a survey, but no data is collected. This fraudulent activity is a rapidly growing problem for the market research industry.
Cint SecureServer results showed a 0% reversal rate for ghost completes and 3.19% overall reversal rate (compared to 21% industry average) for over 60,000 survey completes for the period between October 2023 and January 2024.
“The sophistication of fraud is ever-evolving. Industry collaboration is critical if we are going to maintain a healthy insights ecosystem. Secure integrations like Cint & Forsta are a big step forward for our industry,” said Lindsay Fordham, SVP, Product, Cint. “Winning the war on quality will require massive action from all stakeholders. We look forward to continuing to evolve this solution with Forsta as well as expanding our collaboration with industry leaders to fight fraud.”
“Together with Cint, we are committed to helping vendors be more secure, explore how emerging technology can solve survey fraud and improve data quality for our clients. Our goal is for this integration to be the gold standard across the industry,” said Manny Rodriguez, Managing Director, Market Research Executive, Forsta.
Cint continues its mission to be market research industry leaders on data quality and security, most recently with the debut of its new proprietary scoring model, the Cint Trust Score – an industry-leading system that grades respondents based on machine learning and artificial intelligence.
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About Cint
Cint is a pioneer in Research Technology (ResTech). Our platform, The Cint Exchange, is the world’s largest sample marketplace for digital market research. Our customers use the Cint Exchange to post survey questions and get answers from over 335 million people across 130 countries who have consented to share their opinions, motivations, and behaviors for a fee. They then use these answers to build business strategies, confidentially publish research, accurately measure the impact of digital advertising, and so much more. Essentially, we are feeding the world’s curiosity.
Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 1,000. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.
