In this exclusive, Flynn gets into why the news of Cint going private matters, the changes this will bring to Cint’s business, and how this news fits into a bigger industry picture.
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Axios reporter Kerry Flynn sits down with Cint CEO Patrick Comer for an exclusive as the company goes private.
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• GlobalThe Judgement Gap
In a byline for HRO Today, Bee Meuwissen, Cint Group Chief People and AI Transformation Officer, discusses how business leaders implement AI as a tool, not a workforce replacement.
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• GlobalThe research industry is moving too slowly for the AI era
In a byline for Research Live, Cint CEO Patrick Comer says the sector should stop optimising yesterday’s model.
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Cint Report Finds 74% of U.S. Consumers Believe Brands Should Disclose AI Use in Advertising
New research with Advertising Week reveals growing concerns around AI-generated advertising, with 44% of consumers reporting diminished brand trust when AI use goes undisclosed.
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• GlobalMeasurement Joins the Chat
Cint Interim CPO Lindsay Fordham discusses how Model Context Protocol brings measurement into the chat.
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• GlobalTurning Disposable Research Into Continuous Insight With Cint
Cint’s Phil Ahad on an episode of the Tech Talks Daily podcast.
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Cint Brings Self-Service Outcomes to Lucid Measurement
New Study Creator capabilities enable advertising partners to launch combined brand and sales lift studies in minutes, with expanded cross-platform measurement, benchmarks and customizable attribution windows.
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Cint Achieves SOC 2 Type I Compliance, Reinforcing Commitment to Enterprise Grade Security and Data Protection Across Global ResTech Infrastructure
Cint completes SOC 2 Type I compliance audit with zero exceptions to deliver enterprise security.
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• Global
New MCP collaboration between Cint and Potloc unlocks advances in AI-native Research and Measurement intelligence
Collaboration will help shape Cint’s Model Context Protocol (MCP) capabilities, designed to connect AI agents directly with research and media intelligence workflows.
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• Global
Cint Enters New Phase of Growth and Innovation Under Private Ownership
Company to accelerate investment across research, media measurement, data and AI while maintaining a continued focus on trusted human intelligence
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• GlobalAxios exclusive: Cint goes private after steep valuation drop
Axios reporter Kerry Flynn sits down with Cint CEO Patrick Comer for an exclusive as the company goes private.
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Cint Midterm Election Report Finds 55% of U.S. Respondents Rank Cost of Living as the Top Issue Shaping Their 2026 Vote
New Cint research unpacks voter sentiment and voting plans leading into a volatile midterm election season.
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• Global
Cint expands partnership with Samba to bring brand lift measurement to more international markets
New capabilities expand independent measurement for TV campaigns in six additional international markets.
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• Global
‘Perfect is the enemy of good’: the new rules of modern marketing measurement
Cint’s Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs.
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• Global
Cint y WPP Media Latinoamérica se asocian para medir y optimizar el impacto de las soluciones de medios de WPP en los KPIs de marca de los anunciantes.
Esta alianza estratégica impulsará un enfoque unificado de medición de impacto de marca en toda Latinoamérica, brindando a los anunciantes, insights y métricas más rápidos y consistentes a través de las soluciones avanzadas de WPP Media, incluyendo Advanced TV, Advanced Video, Advanced Display, Advanced Audio y más.
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• GlobalPatrick Comer on Building the Infrastructure Behind Modern Market Research
Cint’s CEO Patrick Comer sat down with Leonard Murphy on his Greenbook CEO Series to talk about what’s driving the next chapter of market research.
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• GlobalLeadership Decision Making and the Non-Linear Path to the C-Suite with Michelle Darcy Clarke
Cint’s Chief Experience Officer, Michelle Darcy Clarke sat down with Toni Collis on the Leading Women in Tech podcast to reflect on her non-linear leadership careers, the VP comfort zone, and the mindset shift that separates people who grow from the ones who plateau.
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Why Outcomes Measurement is Becoming a Budget Imperative
Kate Crandall. Principal Product Manager, Cint, explores why outcomes measurement is no longer just a reporting function, but also a budget conversation in an article for ANA.
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Cint Brings In-Flight Outcomes Measurement to Lucid Measurement
New capability connects brand lift and sales lift in one dashboard, helping advertisers optimize campaigns based on both consumer attitudes and purchase behavior while media is live
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Basis and Cint Enable Real-Time Brand Lift Measurement for Omnichannel Campaigns
Basis is the First Advertising Management and Activation System to Offer Self-Serve Brand Lift Studies that Measure Awareness, Ad Recall, and Purchase Intent While Campaigns Are Live
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Cint Report Shows More Than Half of U.S. Consumers Do Not Plan to Watch the FIFA World Cup 2026
New research finds streaming will outpace linear TV among U.S. World Cup viewers, while advertisers and sponsors face challenges turning visibility into consumer action
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• Global
All Media Is Commerce Media: If everything is measurable, why is it still so hard to prove what works?
Laura Manning, EVP Global Measurement, Cint, is featured on Season 3 of The Drum’s All Media Is Commerce Media series.
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Cint and Salesforce to Deliver the Next Generation of AI-Powered Support
Expanded relationship will help build an agentic enterprise that streamlines operations and accelerates intelligent automation
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illumin and Cint Make Brand Measurement Immediate and Actionable in Programmatic Advertising
illumin announces partnership with Cint.
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• Global
Lumen Research partners with Cint to strengthen the link between attention and brand outcomes
Lumen Research announces partnership with Cint.
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• GlobalThe Measurement Gap is Becoming a Budget Problem
In an article for Advertising Week’s AW360, Laura Manning, SVP of Measurement at Cint, highlights a disconnect between what marketers measure and what executives need to inform future budget decisions.
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• EuropeIs Human-made the New Handmade?
Katie Ingram, Director, Advertising Week Europe, ties findings from Cint’s latest AI study to her take on what the rise of the ‘human premium’ means for brands and businesses.
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• GlobalBrands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop
The Wall Street Journal cites data from Cint’s latest report on AI in advertising, highlighting how marketers are addressing growing consumer skepticism by labeling content that does not use AI.
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63% of U.S. Consumers Believe that Brands have a Moral Duty to Disclose AI-generated Content
Ad Age unpacks the importance of AI disclosure in ads, citing data from Cint research and expert testimony from Cint’s Laura Manning.
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Consumers Turn to AI for Advice, Less for Management
An article from MediaPost unpacks findings from a recent report by Cint regarding consumer sentiment and behavior toward AI in the U.S. and U.K.
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Cint Report Reveals 27% of US and UK Consumers are Skeptical of AI Ads
AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe.
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• Global
When Quality Becomes a Requirement, Not a Differentiator
Organisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones, writes Patrick Comer.
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• GlobalWhy Data Quality Still Requires the Human Touch in an AI-Driven World
In an article for Greenbook, Marco Otero discusses why as AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
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• Global
Why Market Research Risks Losing Its Seat at the Decision-Making Table
In an article for Greenbook, Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
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• GlobalAI in Market Research Technology
AI Magazine’s Artificial Intelligence Industry Report features exclusive insights from leaders at 8 companies across different industries who are leading the charge with emerging technologies and growth strategies. Cint provides commentary as the featured company representing the Restech industry.
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• GlobalCTV, atención y brand lift: la visión de Cint sobre el futuro del Adtech | Entrevista exclusiva
In an exclusive interview, Al Gaviria, Account Executive at Cint, analyzes the key moment in advertising measurement in Latin America: CTV, attention, brand lift, and why the market demands more than just impressions.
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• Global
Predicting Advertising In 2026 Based On Google, Microsoft Changes
Cint’s Laura Manning highlights mid-flight decisioning as the new standard for campaign measurement in 2026. By using tighter feedback loops and reliable signals to optimize campaigns in real-time, brands can finally tie early exposure to long-term loyalty.
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• Global
Cint Inflation Report Shows Global Consumers Pull Back on Holiday Spending as Grocery Costs and Financial Pressure Intensify
New research finds 49% of consumers can save as rising food prices and holiday advertising trends reshape shopping habits.
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Cint Quarter-Century Crisis Report Finds 54% of U.S. Consumers Say Life Has Worsened, Driven by Financial Strain and Erosion of Brand Trust
New data reveals pessimism is on the rise as cost-of-living pressures and housing affordability reshape consumer expectations
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• Global
Balancing scale and quality in a global research marketplace
Finding the right balance between growth and high standards is an ongoing negotiation that requires curiosity, humility and industry collaboration, says Katy Mallios in an article for Research Live.
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• Global
TripleLift and Cint Partner to Offer Cookieless Brand Measurement
TripleLift shares exciting announcement about expanded partnership with Cint.
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• GlobalCint Advances Data Strategy
Phil Ahad joins Cint to shape the company’s data vision and expand innovation across data solutions, AI, and synthetic insight.
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• Global
Stellungnahme von Cint zur Rüge des Rats der Dt. Markt- und Sozialforschung
An official statement from Cint regarding our resolution of the recent reprimand issued by the Council of German Market and Social Research.
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Cint and Rep Data Strengthen Alliance to Enhance Global Research Quality and Trust
Cint selects Rep Data’s Research Defender as an ongoing quality technology partner, while Rep Data expands its sample partnership with Cint to strengthen global reach and collaboration
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In-Game Ads Play the Long Game
In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.
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• GlobalThe EQ Playbook for Post-Merger Reality
Cint CFO Niels Boons is interviewed for the CFO Thought Leader Podcast.
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• Global
Cint Featured in Upcoming Docuseries Showcasing How Research Technology Powers Global Insights
Cint selected to appear in Global Sustainable Trade Initiative (GSTI) documentary series. “The Answer Engine” shares Cint’s story.
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• GlobalShe becomes general counsel at Cint: law is not a hindrance
Market insights company Cint is strengthening its global leadership team with Mikaela Bielke as new General Counsel.
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• Global
Cint Study Reveals Growing Value of In-Game Advertising for Brands and Need for Measurement Standards
62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagement.
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• Global
Cint and Affinity Solutions Announce Strategic Partnership to Revolutionize Measurement Insights
Collaboration to leverage Affinity’s Consumer Purchase Insights and Cint’s global audience network for enhanced data-driven insights.
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• GlobalPut data quality at the core: Building resilient marketplaces through trust and safety
Proactive, cross-functional fraud prevention is essential in today’s research ecosystem. The right people, tools and culture can prevent wasted budgets, reputational damage and flawed business decisions.
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• Global
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
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• Global
Blurred lines: Rethinking response integrity in the AI era
James Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.
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• GlobalCint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence
Cint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence: Collaboration enables secure, privacy-focused access to rich consumer insights
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• Global
Delineate Renews Partnership with Cint to Power Real-Time Brand and Campaign Tracking Across the Globe
Delineate has renewed it’s partnership with Cint, extending into new markets and technology with migration to Cint Exchange.
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• GlobalOutrun the bear: why ‘good enough’ isn’t fast enough anymore
When speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss.
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• Global
Kantar extends partnership with Cint, leveraging the new Cint Exchange to better understand people everywhere
Kantar has strengthened its partnership with Cint, tapping into the new Cint Exchange to gain unprecedented access to a vast network of global insights.
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• Global
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
In an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
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• Global
ResTech: Smarter decision-making at scale
As industries across marketing, media, product development and beyond shift toward faster, more iterative workflows, Cint CEO Patrick Comer unpacks the future of Restech.
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• Global
Cint Secures Significant Capital to Advance Strategic Transformation and Growth in Core Markets
Discover how Cint’s SEK 596 million funding will accelerate its strategic transformation and enhance customer support.
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Measurement is key as ad ecosystem gets more crowded
In an interview with Beet.TV, Daniel Robinson discusses why measurement is crucial in the increasingly crowded ad ecosystem.
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• Global
Cint Awarded BPI’s Most Loved Workplace Certification and Named in Newsweek’s Top 100 Most Loved Places to Work
Cint has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI) and named in the top 50 of Newsweek’s 2025 Global Top 100 Most Loved Workplaces® list.
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• Global
Cint Study Finds Growing Economic Uncertainty Among Consumers
Cint polls consumer confidence and releases Upfronts Report on TV viewership habits to help advertisers assess budgets and campaign planning during Upfronts season
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• Europe
Forget the ‘good old days’: What Gen Z’s financial outlook means for brands
Research by Cint and Advertising Week revealed stark generational shifts in consumer priorities.
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Katy Mallios Joins Cint as Senior Vice President of Supply and Data Partnerships
The addition bolsters Cint’s leadership in global research marketplace and strengthening supply partner ecosystem.
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• Global
Cint Enters a New Era with a Fresh Brand and Platform to Revolutionize Global Research
Cint, the leader in research technology (Restech), is excited to announce a reimagined brand and the latest release of its new research platform, the Cint Exchange.
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• GlobalCint Strengthens Commitment to Customer-Centric Innovation with Leadership Promotions
Cint, the global leader in market research technology (Restech), is pleased to announce two key promotions from its Global Leadership Team (GLT) into the C-Suite, further solidifying the company’s commitment to customer experience and its three-year strategy.
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First party problems: new Cint/Lotame report highlights strategic shift in going direct to consumers
Cint, a pioneer in research technology and digital insights, today released findings from ‘The State of Data Collaboration: A Global Perspective’, a joint report on marketer and agency challenges in association with data collaboration innovator, Lotame.
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Cint looks to the future of Lucid Measurement by using Unified ID 2.0 for advertisers to measure brand lift
To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
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ResTech companies Brainactive.ai and Cint announce partnership to secure leadership in AI-driven digital market research
The partnership will allow customers across all industries and geographies to run full-scale research projects at speed.
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Cint Japan announces API integration with Japanese survey engine, Muscat
The partnership will enable users to access Cint’s panel network using OPTICO, a digital platform for market research developed by looking up.
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Conjointly and Cint Announce Partnership to Improve Data Quality and Reduce Survey Fraud
The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” – a form of fraudulent survey responses.
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Cint wins Data Quality award at I-COM Data Creativity Awards 2024
Cint scoops second prize for its achievements in data quality with ground-breaking Forsta partnership on a secure server-to-server (S2S) API integration.
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• EuropeShould we be worried about how deepfakes, AI and social media will impact the upcoming election?
Cint and Advertising Week partnered to explore the impact of deepfakes, AI and social media on upcoming elections globally. The findings – as revealed live at Advertising Week EU – were covered by Stylist.
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GapFish and Cint Deutschland merge to enhance the Cint offering in the DACH region
GapFish GmbH, a Berlin-based market research company that was acquired by the Cint Group in 2021 will in early April 2024 merge with Cint Deutschland GmbH.
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Cint Japan and JTB Tourism Research Release Key Insights on Inbound Traveler Behavior and Sustainable Tourism
Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism
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Lucid, a Cint Group company, earns Verified Partner status with Amazon Ads
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
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Cint’s Lucid Impact Measurement introduces new Social Measurement capabilities to radically expand Cross-Platform Brand Lift Measurement
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
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Cint Partners with Publishers Clearing House for Respondent Supply
Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House
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Cint and Forsta Form Industry-First Partnership to Drive a Reduction in Survey Fraud
The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
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Lucid, a Cint Group Company Earns Amazon Ads Verified Partner Status
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
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Cint Bolsters APAC Team, Appoints Vanessa Adams as VP of Measurement and Data Solutions
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.
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Lucid and The Trade Desk Power Advertisers’ Brand Impact
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
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Cint and StatSocial connect data for highly targeted market research audiences
Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.
