Research made simple
Making headway with a new research platform can be difficult. When you’re used to certain systems and their solutions, wrapping your head around a whole new marketplace, with a whole new set of rules and a potentially steep learning curve, doesn’t always seem like the most appealing idea in the world.
Cint Exchange is our marketplace, and it offers our customers unparalleled reach and targeting for buyers and suppliers alike. It empowers users to gather insights at scale to build business strategies, develop research-enabled solutions, publish credible research, and more.
It’s also a marketplace that has been built with simplicity in mind. Let’s explore how you can launch your research in just a few simple steps.
Set up
To speed things up, we’ve made setting up a survey through Cint Exchange as simple as possible.
Build your target audience from scratch or apply Cint’s pre-defined templates to help you get started. With that in place, you can set precise profiling requirements and configure respondent exclusions for accurate targeting.
We’ve also made it easy for customers to instantly understand the costs and feasibility for their target audience based on required completes, length of interview (LOI), incidence rate, time-in-field, and demographics. As such, it’s simple to adjust requirements to see pricing and feasibility updates, or use built-in optimization tips to launch with confidence.
You’re able to leverage Cint’s scale by connecting with over 800 integrated suppliers, or select the suppliers you want to work with.
Launch
Once you’re happy with your targeting and the cost of your target group, you can launch it or schedule it for later, receiving your first complete in less than one hour.
Eliminate manual target group optimization tasks by enabling machine learning and AI-powered settings. Automatically optimize fielding to prevent overfilling, ensure a balanced fill, or pace your completes with just one click and get high-quality data in return.
Optimize
Cint Exchange allows users to effortlessly manage their budget and cost per interview (CPI) with our AI-powered tools. You can also automatically optimize CPI whilst your target group is fielding. Boost your CPI to incentivize respondents and attract niche audiences to increase completion rate whilst protecting your budget by setting maximum thresholds.
Report and reconcile
Decrease time to data with quickly generated reports that can be downloaded from a reports dashboard or sent via email. Increase flexibility by automatically sharing reports via email, and track and monitor report generation requests.
Cint Exchange enables increased control of budgets and improved target group ROI by submitting your reconciliations on time using the Reconciliation Dashboard. It tracks which target groups are eligible for reconciliation and when they are due, so you’ll never miss the reconciliation deadline.
Start your Cint Exchange journey
Don’t just take out word for it when it comes to the simplicity of using the Cint Exchange to power research projects.
When we need rapid fielding for smaller research initiatives, the Cint Exchange delivers exactly what we’re looking for,” says Manuel Ramire, UX Researcher at Sonic Automotive.
“The platform eliminates delays and negotiations. We can launch studies within minutes and start gathering insights immediately. It’s become an essential tool in our research toolkit, particularly when speed-to-market is critical. For streamlined, efficient sample procurement, Cint consistently outperforms other platforms we’ve evaluated.”
Ready to make the switch from working with single suppliers to accessing globe-spanning exchange that gets you the insights you need from the audiences you’re targeting as simply as is possible?
