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Quirk’s is kicking off its annual series of events in London next week, and we’ll be there. Each year, all three instances of the conference sell out (the next two are in Brooklyn and Chicago respectively) as people convene for two days of marketing research and consumer insights learning from the industry’s leading professionals. We’re looking forward to demos of the newest solutions, interactive workshops, sharing knowledge and – of course – all the networking opportunities the show offers to connect with our colleagues and peers.
We’re hitting the stage, as our vice president of U.K. sales speaks about automation alongside Cal Liddle from Zappi. Their talk, called “Value, quality, speed: The automation trifecta” will be held in Room 2 on Wednesday February 12 from 11-11:30 a.m. We all know what today’s market is demanding: the best quality at the fastest speed – delivered cost-effectively. Automation is the only thing that can meet these demands, at scale, in order to set your business up for success. Proper implementation of the right technology stack can tip the scales in your favor in this new, fast-paced reality. This session will show you how to do it right, with minimal disruption, so you can test and learn quickly and iteratively.
Just a few things attendees at our talk will take away include:
- How to spot when automation is not really automated (trust us, we know)
- Uncover ways to trust in the outputs of blindingly fast research
- Build a systematic, iterative market research process through automation
- Learn from real-world mistakes and help move the industry forward
- Find out what’s next when it comes to automating iterative learning
