What is first-party data?
First-party data is the information an organization gathers straight from its customers and audience across all their channels, and always with their consent.
First-party data is powerful, and a comprehensive first-party data strategy is essential for making smarter business decisions.
In modern research and measurement, activating that data (turning raw consumer data into actionable insights that guide campaign strategy and validate decision making) is more critical than ever.
Why is first-party data essential in research and measurement?
First-party data is essential in the worlds of market research and media measurement because it provides organizations with crucial insights into individual consumers, their work, their family, their life, their wants, desires and their behaviors.
As the data has been gathered directly from the source, first-party data can provide higher accuracy and relevance than second or third-party data.
Customer data is more important than ever, but ever-evolving privacy standards and restrictions on third-party cookies are changing the way that data is collected. As a result, a comprehensive first-party data strategy is essential for making informed business decisions.
Cint’s first-party data platform
Built on fully consented, self-reported, and continuously verified data from hundreds of millions of consumers who enter our research platform to answer surveys, Cint Verified Audiences is a first-party data platform that enables agencies, brands, and researchers to add new dimensions to their first-party data — without having to conduct customer outreach.
Cint audience segments are built from fully consented and continuously verified data from millions of global consumers who enter our research platform each year to answer surveys.
Cint Verified Audiences help agencies and their brands strengthen first-party data strategies and enable platforms and publishers to support these efforts.
Cint Verified Audiences help agencies and their brands strengthen first-party data strategies and enable platforms and publishers to support these efforts.
Learn more about Cint Verified Audiences
Want to know more about how Cint can support your first-party data strategy? Head to our Cint Verified Audiences page and get the lowdown on our first-party data platform.
