The prestigious Academy Awards marked its 96th year on Sunday, with anticipation this year centred heavily around the Barbenheimer phenomenon which was expected to keep viewers on the edge of their seats.
Using CintSnap – a way to survey individuals and understand opinions quickly – we conducted a poll with approximately 300 respondents, to take the temperature of public opinion in the United States.
We set out to discover if the glitz and glam of the almost century old Awards ceremony still holds weight in determining:
What impact do the Oscars have on viewership? The buzz and excitement that the Awards show drums up, certainly have a draw with 59% of people surveyed said they would be more inclined to catch a film that has won an Oscar. 42% said a ‘Best Picture’ nomination would pique their interest.
In recent years, the event has witnessed a decline in viewership.
In 2023, 18.7million people tuned in which was a slight increase from the years before, but a far cry from its peak of 55 million viewers back in 1998.
What was the biggest reason viewers tune in for? 30% of people polled said they watched the Oscars to find out who won, while 12% were keen to scope out fashion trends on the red carpet, and 10% enjoyed the celebrity performances.
Ahead of this year’s Oscars, the highest percentage of people polled (34%) correctly predicted that Oppenheimer would win. This was followed by Barbie (22%), Killers of the Flower Moon (10%), and American Fiction (8%).
- the viewing habits of filmgoers, and
- why people tune in
- how predictions played out
- who they thought should have won the coveted Oscar statues
Pull of the Oscars
What impact do the Oscars have on viewership? The buzz and excitement that the Awards show drums up, certainly have a draw with 59% of people surveyed said they would be more inclined to catch a film that has won an Oscar. 42% said a ‘Best Picture’ nomination would pique their interest.
In recent years, the event has witnessed a decline in viewership.
In 2023, 18.7million people tuned in which was a slight increase from the years before, but a far cry from its peak of 55 million viewers back in 1998.
What was the biggest reason viewers tune in for? 30% of people polled said they watched the Oscars to find out who won, while 12% were keen to scope out fashion trends on the red carpet, and 10% enjoyed the celebrity performances.
Predictions vs results
Ahead of this year’s Oscars, the highest percentage of people polled (34%) correctly predicted that Oppenheimer would win. This was followed by Barbie (22%), Killers of the Flower Moon (10%), and American Fiction (8%).
