A year in measurement
It’s been another big year for the team at Lucid Measurement — and for our customers.
For the uninitiated and the curious, Lucid Measurement is a cross-platform attitudinal measurement product that provides proprietary, real-time brand lift analytics, enabling marketers to optimize media performance during an advertising campaign.
Here’s a recap of where we took Lucid Measurement in 2025.
Lucid Measurement got a fresh new look
In 2024, the Cint team embarked on a wide-ranging project that resulted in a refreshed brand identity that reflected our commitment to connecting businesses with the right people for surveys and empowering individuals to participate in paid surveys.
In 2025, we optimized the Lucid Measurement user interface to enhance your experience. This update delivers a significantly easier-to-use platform, saving you time and effort in your daily tasks, freeing you up to work on bigger strategic tasks.
In 2025, we optimized the Lucid Measurement user interface
We’ve overhauled the Study List to offer centralized admin and reporting, making management easier than ever. Navigate with precision using enhanced study filtering that supports multiple criteria and multi-selection, and access key actions instantly with the streamlined action menu. Vital information, including dates, impressions, and key metadata, is now visible directly on the list page (or via the “Expand All” functionality), eliminating unnecessary clicks to the results page.
Our updated reporting features are designed to give you clearer, faster insights. A minimized sticky header frees up vertical space for better results viewing. We’ve introduced confidence level indicators across the overview and individual charts, alongside a data table that clearly displays both positive and negative statistical significance. Plus, the benchmarks now surface the confidence interval, helping you assess lift against the average and providing a direct link to our relevant help center resources.
Luci transformed complex KPIs into clear actions
2025 also saw us launch a brand new AI companion, Luci. Luci is an AI study companion that serves as a digital lifeline for media and insights professionals, offering an automated way to cut through the noise of overwhelming data.
Luci is transforming the way you engage with your study data. By entering a simple question, you’re able to uncover performance drivers, review audience-specific results, or even receive real-time optimization strategies to apply to in-flight campaigns.
By breaking down complex KPIs into simple terms, Luci makes it clear where your campaign succeeded and where there’s room for improvement.
Luci is an AI study companion that serves as a digital lifeline for media and insights professionals.
Luci sits comfortably alongside the easy to understand in-flight measurement features you’ve come to expect from Lucid Measurement so there’s no need to wait for manual reporting to be completed.
It offers a seamless, intelligent, and empowering experience that adds genuinely tangible value to every dashboard, transforming how customers interact with, and action on, their data.
Social measurement took center stage
Social media buys have been a key part of advertising strategies for well over a decade, but
measuring their success has always been a bit of a puzzle. Between conflicting methodologies, reporting that doesn’t always offer the most direct comparison, and skepticism around self-grading, getting the full picture of brand lift can be a challenge.
That’s why one of our focuses for Lucid Measurement in 2025 was ensuring that customers could measure social media campaigns in the same trusted platform they use for digital, linear, and CTV advertisements.
Measure social media campaigns in the same trusted platform for digital, linear, and CTV advertisements.
We use deterministic metered panel data to provide platform-by-platform social media performance metrics, and augment the scale of those results with high-precision exposure modelling that allows us to recruit measurement survey takers from over 350 suppliers. Doing so allows you to get in-flight, daily updates on social performance, see what audiences are engaging with your campaigns, and optimize your social media budgets to drive better advertising outcomes.
Multi-touch brand lift
Talking about advertising outcomes can be a challenge for even the most savvy analysts. Even minor decisions in how results are calculated can have a big impact on what your stakeholders hear.
If you can’t control how results are attributed, you might get stuck telling customer stories that make your stakeholders wish it were bedtime.
That’s why Lucid Measurement by Cint now includes the ability to adjust brand lift attribution as a standard feature in every digital study.
Our customers now have the ability to choose between multi-touch and last-touch attribution for their brand lift data, giving them control over how campaign impact is visualized across specific data cuts.
The introduction of multi-touch has given our customers deeper insight into the brand lift effect of their digital campaigns, which in turn allows them to assess the total value of their media buys across the respondent journey. This results in more effective resource allocation by minimizing the risk of either under or ever-crediting specific media tactics.
Our multi-touch methodology ensures that brand lift more accurately represents which media tactics drive brand lift, allowing advertisers to make more effective optimization decisions in real-time.
Maximize ad campaign outcomes with real-time measurement
Intrigued by what you’ve read and want to learn more about how Lucid Measurement could be your perfect measurement partner? Head here to start your journey with Cint today.
