Monetization matters
Struggling to turn your audience or community into a reliable revenue stream? Whether you’re just starting out or already managing a thriving community, knowing how best to approach monetization isn’t always easy.
That’s where Cint Engage can step in. The product has been designed to simplify and scale your operations, helping you boost conversion rates with easy-to-use margin control tools, automated reward payouts, built-in marketing tools, and business intelligence reports.
Here are some top tips for successfully monetizing your audience.
Consolidate your panels in a single platform
Growing and scaling your panel can be simplified by consolidating your panels in a single interface. This will increase your productivity, reduce manual effort, and help you consolidate all reporting and analytics in one place so you can focus on data-driven decisions that drive panel growth.
Cint Engage enables you to securely import panelist data directly into the platform using a CSV file. This platform-agnostic method is easy to use and allows you to import key reward information too so your existing members can continue to collect and payout rewards with ease.
Plus, you can securely convert existing leads into registered panelists without the need for additional verification requirements using the Lead Import API or by uploading a CSV file. Increase conversion rates and enhance compliance with privacy regulations, and grow your panel with flexible and easy-to-use tools.
Launch a referral program
To assist with that, the Engage team has deployed a feature that incentivizes existing panelists to invite their friends to join. It’s a low-cost, high-return program that looks to reward panelists for each new user they refer who joins and subsequently completes surveys.
The benefits are two-fold: it expands your panel and also makes user acquisition a fun and gamified experience.
Your panelists will also be able to track their progress using a personalized dashboard, further encouraging them to refer more potential members and earn additional rewards.
Make data-driven decisions to grow your panel
To help Engage users scale their operations, we’ve provided full transparency about how their panels are performing.
This comes in the form of a suite of visual business intelligence reports and data export features, which provide customers with insights on panel performance, while also allowing panel owners to monitor the health of their panels.
Six differentiated reports — Recruitment, Overview, Retention, Demographics, Survey, and Financial — combine different groups of metrics looking at specific areas of a panel. This offers Engage partners the ability to make data-led decisions that help grow and engage panelists.
This reporting functionality means Engage customers can track and manage user behaviour in order to make decisions, confident in the knowledge that they’re led by accurate and timely data.
Optimize activation emails
At Cint, we’ve improved how activation emails are sent to panelists. Rather than firing out emails at fixed intervals, our system adapts email frequency based on expected survey demand for each panelist.
The result is that panel owners themselves can now tailor email schedules accordingly, and their panelists will be invited to surveys they can complete.
An adaptable email activation system resolves common panelist engagement challenges. These include
- A reduction in email fatigue and unsubscriptions.
- More control for panel owners to decide when they want to contact their panelists.
- Improved open and click-through rates as panelists receive relevant and timely email content.
- An increase in survey completes by ensuring panelists can participate in surveys when they are prompted to login when receiving the email.
Our approach to rethinking emails is indicative of a flexible activation system that manages to balance engagement with panelist experience. Through targeting panelists based on demand, we’re able to help panel owners drive additional value while simultaneously giving them more control over their panel.
Our approach to rethinking emails is indicative of a flexible activation system that manages to balance engagement with panelist experience.
Learn more about how Cint Engage can solve your monetization challenges
Cint Engage is built to help you grow efficiently and sustainably. You stay in control of profitability, tailor incentives to your audience, and ensure every decision is backed by data.
If you’re ready to transform your community into a dependable revenue stream, Cint Engage offers everything you need to do it: simply, securely, and with full support along the way.
Want to know more about how partnering with Cint could help you unlock your audience or community monetization potential? Get in touch today.
