Welcome to The Quality Check
Data quality standards are at the heart of everything we do at Cint. For our customers, high-quality data is paramount, and that’s why Cint puts security and quality first to provide researchers with data they can trust.
In addition to our blogs, reports, guides, and white papers that touch on all things quality, we’ve launched The Quality Check, a short-form video series hosted by members of the Trust and Safety team here at Cint.
Cint’s five pillars of quality
This episode of The Quality Check sees Jimmy Snyder — Cint’s VP of Trust and Safety Operations — giving viewers the lowdown on Cint’s five pillars of data quality.
Learn how Cint takes decisive action against fraudulent actors and implements protective measures to ensure high-quality experiences for everyone on our platform, and discover how we ensure best-in-class products through a blend of third-party and proprietary solutions.
Watch the video in full below.
Key takeaways
Here are Snyder’s key takeaways:
- Respondent quality: We define high-quality respondents as those who are real, unique, representative, and engaged. Cint has a multitude of protective measures in place to ensure that the respondent taking your survey is a real person who is supposed to take the surveys that they should be taking.
- Buyer quality: We define high-quality buyers as those whose online surveys provide a good experience for respondents and who are taking the necessary steps to ensure quality on their end. We run operational programs to ensure we have high quality buyers deliver high quality experiences for respondents.
- Supplier quality: We also want high-quality suppliers who provide high-quality respondents. This means they’re real, unique and representative. As such, Cint runs operational programs to ensure our supplier quality is the best it can be.
- Operational quality: High operational quality means that Cint is delivering excellent service by both subjective and objective measures. For example, we run a voice of customer program which allows us to assess customer satisfaction. And we pay close attention to all customer feedback.
- Product quality: Our products are best in class when it comes to preventing fraudulent activity and ensuring the integrity of our market research platform. We ensure this by investing in a blend of third party and proprietary solutions. We never accept the status quo and maintain a dynamic roadmap for continued improvement.
Want to know more about Cint’s commitment to quality?
Enjoyed this episode of The Quality Check and found yourself wishing to know more about Cint’s holistic commitment to quality?
Head over to our Quality page to get the lowdown on how we pair advanced tech with dedicated teams to fight data fraud and deliver high-quality consumer insights.
You can also check out more of our quality-related content by making your way to our Quality Hub right now.
