Welcome to The Quality Check
Data quality standards are at the heart of everything we do at Cint. For our customers, high-quality data is paramount, and that’s why Cint puts security and quality first to provide researchers with data they can trust.
In addition to our blogs, reports, guides, and white papers that touch on all things quality, 2025 saw us launch The Quality Check, a new short-form video series hosted by members of the Trust and Safety team here at Cint.
Best practices for buyers
This episode of The Quality Check sees Jimmy Snyder — Cint’s VP of Trust and Safety Operations — running through his top five tips for buyers looking to ensure and maintain high standards of data quality.
From detailing how best to ensure that the entire respondent workflow has been secured, to giving a brief grounding in the fundamentals of survey design, this episode is a must-watch for any buyer who wants a succinct guide to best practices around data quality.
You can watch the full episode of The Quality Check below.
Key takeaways
Here are Snyder’s key takeaways from the episode:
- Secure the entire respondent workflow: Securing the entire respondent workflow might be easier said than done, but ensuring you have the right technology and operational measures in areas you control should be a priority for buyers who want to keep on top of data quality. At Cint we keep a dynamic quality roadmap to ensure we’re consistently focused on building solutions to improve quality and fight fraud, we highly recommend our buyers do the same.
- Update your secure links: Ghost completes are a massive issue for our industry and it’s the most preventable type of fraud. Unsecured redirects are easy money for organized fraudsters to fund their operations and the evolution of their approaches. If all redirects were secured and monitored for tampering with solutions like Cint’s Secure Survey then we could eradicate ghost completes in market research.
- Build surveys correctly: Being mindful of the respondent experience as you build your survey is a simple, but powerful way to improve data quality. Test your surveys before launching them for any issues and ask yourself if you would want to take the survey that you have designed.
- In-field checks: It’s important to make sure that you’re keeping an eye out for quality issues whilst you’re in-field with your survey. Where possible implement automated checks to remove any suspected fraud or poor quality before they complete a survey and redirect them back to your supplier. Cint monitors quality terminations from buyers and uses this information to strengthen our pre-survey security checks.
- Reconcile quickly: Reconciling quickly and regularly is a key part of improving quality. The quicker we know who the bad actors are, the quicker we can work with suppliers to prevent additional damage. At Cint we have a policy that requires reversals to be processed by the end of the following calendar month after the original complete occurred.
Want to know more about Cint’s commitment to quality?
Enjoyed this episode of The Quality Check and found yourself wishing to know more about Cint’s holistic commitment to quality?
Head over to our Quality page to get the lowdown on how we pair advanced tech with dedicated teams to fight data fraud and deliver high-quality consumer insights.
You can also check out more of our quality-related content by making your way to our Quality Hub right now.
