Introducing Luci, Cint’s new AI companion
In the worlds of market research and media measurement, staying still can often mean falling behind. That’s why Cint prides itself on an ongoing commitment to continuous innovation, always looking to improve our products and services to give customers the best platform possible for insight gathering and outcome optimization.
To celebrate the ingenuity and inventiveness of our global teams, we recently asked staff across departments to take part in an innovation sprint.
Over the course of two weeks, team members were tasked with collaborating closely to devise tangible — and rapidly deployable — solutions to answer some of the pain points experienced by current Cint customers.
One of the outcomes of the sprint was Luci, Cint’s new AI study companion.
Built with customers of Lucid Measurement in mind, Luci could be your new favorite AI assistant.
What is Luci?
The thinking behind the project was simple: The sprint team wanted to create a study assistant that could unleash instant insights, give customers the ability to optimize their study with confidence, and empower customers with their data-driven decision-making.
The result is an AI-assisted study companion that serves as a virtual lifeline for media and insights professionals, offering an automated tool to cut through the noise of overwhelming data.
Built with Lucid Measurement’s customers in mind, Luci is a brand analytics tool designed to enable campaign optimization — at a cost that won’t break your budget — Luci could be your new favorite AI assistant.
“Our team was comprised of individuals obsessed with helping our users better understand their advertising outcomes, and with Luci we saw an opportunity to deliver something that would maximize the impact of Lucid Measurement for those customers,” says Cint’s Lucid Measurement product designer and Luci team-member Carrie Miltenberger. “I’m thrilled that Lucid Measurement users will be able to get clear, actionable insights from common sense questions as part of our platform redesign, the goal of which has always been to maximize user-friendliness.”
How does Luci work?
By breaking down complex KPIs into simple terms, Luci makes it clear where your campaign succeeded and where there’s room for improvement.
Luci has been enabled to respond and react to simple, natural language
Which KPI showed the strongest lift?
How did we perform among women 25–34?
What can we do to improve our recall next time?
Luci has been enabled to respond and react to simple, natural language. Users can ask questions like, “Which KPI showed the strongest lift?”, “How did we perform among women 25–34?” or “What can we do to improve our recall next time?” and be provided with direct and easy to understand answers. This allows you to explore your campaign results without needing to delve into and decipher complicated data. Based on those results, Luci can offer guidance on how to improve KPIs
When it comes to campaign analysis, understanding audience segmentation is crucial. Luci helps uncover how different segments responded to the campaign you’re measuring, whether by age, gender, DMA, or media type (e.g., CTV, social).
The best part? As a Lucid Measurement user, Luci sits comfortably alongside the easy to understand in-flight measurement features you’ve come to expect from Cint, so there’s no need to wait for manual reporting to be completed.
“Luci gathers resources from across Cint’s help and support content ecosystem and combines that with your campaign data to give meaningful insights into your brand lift data,” says Cint senior technical writer Kimberly Holland, who worked on the innovation sprint team behind Luci “and, since it operates on an LLM, you don’t have to be an expert in statistics or consumer research to interpret your brand lift results. You just have to be curious enough to ask a question, which is the most natural thing there is.”
“Luci gathers resources from across Cint’s help and support content ecosystem and combines that with your campaign data to give meaningful insights into your brand lift data”
Kimberly Holland
Senior Technical Writer, Cint
How could Luci benefit you?
We live in a world where speed, clarity, and insight are everything. That also means we live in a world where clients don’t have the luxury of waiting for days for reporting, or the time to dig through layer upon layer of data to answer simple questions.
Everyone wants actionable insights and they need them now: with Luci, you can get just that.
Luci is customer friendly and intuitive. There’s no deep learning curve here: Luci speaks your language and has the ability to guide you toward the answers that really matter.
The tool also enables all relevant stakeholders, from media leads to brand managers, to self-serve powerful campaign insights with confidence, negating reliance on separate teams or reports to get to the heart of your data.
It offers a seamless, intelligent, and empowering experience that adds genuinely tangible value to every dashboard, transforming how customers interact with, and action on, their data.
Say goodbye to rooting through dozens of tabs or having to wait around for follow-up analysis when your campaign is in-flight: Luci gives you direct answers to your KPI questions in seconds, using the data already in your dashboard.
Learn more about Luci
As you can probably tell, we’re proud of Luci and we can’t wait for our customers to start using it.
Want to know more about Luci or our measurement solutions more generally? Get in touch with Cint today.
