This month we’re shining the spotlight on one of our Business Development Managers for Sub-Saharan Africa, Amith Sheoperhad. A relative newbie with Cint, joining us this past January, he plans on learning to skydive – despite his fear of heights. Check out his answers to some of our nosey questions below to get to know him a little bit better…
How did you get into the market research field?
I have always had a passion for data and trends, and felt that I could use insights to generate new ideas and opportunities for organisations. I was given the opportunity to join Nielsen as part of their graduate programme early on in my career and worked there for nearly five years.
What kind of music do you listen to while you are working?
My listening selection while working varies between music, podcasts, and audiobooks. My music selection depends on the mood and varies between 70s & 80s Pop, R’n’B, House music and Rock. A typical playlist would include tracks from The Beatles, Bill Withers, The Black Keys, Red Hot Chili Peppers and the Weeknd.
What do you like to eat while working?
I love snacking on homemade oat biscuits or bars which I make every few weeks. Coffee is a staple when working, too.
What is the best way to start the day?
I am an early riser, so I usually start the day with some activity – usually a short run or walk, and a cup of coffee.
What’s your favourite thing to do when you aren’t working?
I am an avid runner (not the fastest though) and play football, socially. I have also decided to learn martial arts and have begun learning Brazilian Jiu Jitsu. In addition, I enjoy reading and experimenting in the kitchen.
Do you have any children? (Two and four legged included!)
I have a son, Nikhil, who turns 15 in July. I am also planning on getting a dog soon.
How different was your life one year ago?
The pandemic has changed the way business is conducted, brought us closer to our loved ones, and also given us opportunities to adjust the way we live. I now spend far more time with family and friends, out in nature and I am dedicating more time to learning new skills and exploring new hobbies, too.
What skill would you like to master?
Brazilian Jiu Jitsu! I would like to get to a proficient level, at least.
If you could live in any period of history, when would it be and why?
I would love to go back and live in ancient Egypt, particularly around the time when the pyramids were being built. There is so much mystery around this period and I do not feel that we completely understand the lifestyle and culture.
What was the most memorable gift you’ve received?
I received a pair of wireless headphones as a birthday gift from friends and colleagues. It was very unexpected and something that I use almost daily in the gym or during my runs.
Where’s home?
I currently reside in a very leafy and quiet suburb in Randburg. There is a park nearby and some great running routes.
What are your favourite things about working for Cint?
The culture at Cint is amazing. Even though I am quite far away from people physically, I find it easy to reach out to colleagues. I have found that colleagues are always willing to help and assist with my questions and requests.
Why did you decide to do the work you are doing now?
I have always been passionate about data and insights. I have spent a large part of my career working with insights that help influence and define business strategy. I believe that my passion resonates with Cint’s vision and mission.
What’s on your bucket list this year?
Skydiving… I have a fear of heights and am trying to get comfortable with it. Another is hiking the Heritage Trail in the Drakensburg; a mountain range here in South Africa. I also have some travel items on my bucket list that may have to wait till next year.
Who is your favourite author?
Malcolm Gladwell’s books are a favourite of mine. He has just released a new one called The Bomber Mafia which I am slowly making my way through. I enjoy his writing style, and the out-of-the-box thinking he applies to his work.
If you could share a meal with any four individuals, living or dead, who would they be?
Two seats for my late grandfathers whom I did not meet. The other guests would include the late chef, storyteller and writer, Anthony Bourdain and the comedian, Eddie Izzard.
Get the low down on what Cint CEO Patrick Comer and VP of Trust and Safety Jimmy Snyder had to say about combating fraud while protecting the respondent experience.
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the…
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
Learn how reliable, accurate survey data leads to stronger decision-making, better targeting, and optimized resource allocation for effective insights.
Cint’s Wilson Peters (VP, Global Customer Success) and Delineate’s James ‘JT’ Turner (Founder and CEO) discuss the importance of research when it comes to connecting with consumers.
Explore how survey design, inclusive language, and community engagement can help us create research that reflects the full diversity of human experience.
Director of Product Management at Cint, Stephanie Gall, joined the EMARKETER podcast to discuss how to make better campaign decisions in periods of flux.
Feeling the pinch but still need to deliver? A panel of experts headed by Cint’s Laura Manning discuss strategic approaches to media measurement during a period of flux.
Live at the Advertising Week Europe event in London, April 2025, Advertising Week’s Katie Ingram and Cint’s Ariel Madway took the stage to unpack generational divides.
Survey design can have a dramatic impact on the quality of your research. Download our guide to find out how to improve survey experience for respondents and reduce drop-off rates.
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
Cint’s Jimmy Snyder, Vice President of Trust and Safety, and Shelby Downes, Senior Program Manager, discuss a range of approaches for taking action against the bots.
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
At TMRE 2024 in Orlando, KFC’s Renee Reeves joined Cint’s Ryan Fletcher for a fireside chat on how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success.
We speak with Andy Perricone, Senior Talent Acquisition Manager at Cint to find out how Cint avoids gendered language in job ads, why it matters, and how we foster inclusivity that attracts the top talent from all genders and backgrounds.
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
As the festive season approaches, travelers worldwide are packing their bags for one of the busiest travel periods of the year – but not without a little help from technology. If the idea of using AI as your personal travel assistant sounds appealing, you’re not alone. This year, holiday travel trends reveal not only a…
Cint and Advertising Week partnered on research looking into the relationship between media influence and voter behavior leading up to this year’s US and UK elections.
From ordering food online to the rise in quick commerce, our comprehensive Diwali survey reveals how technology is reshaping the way people prepare for and celebrate Diwali.
From carnival chasing to pilates, and kitesurfing to kickboxing, our international employees at Cint talk about how their hobbies keep stress under control.
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.
A conversation with Cint experts Dhruv Mathur, Vice President, Information Security and Caroline Tahon, Data Protection Officer, on keeping data as safe and secure as possible.
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
Using CintSnap, we surveyed 300 UK respondents on how they plan to engage with the iconic celebration and what aspects of the event excite them the most.
Using CintSnap we surveyed 300 people in the UK on how they plan to engage with the Games, most watched sports, and how brand sponsorship is perceived.
Using CintSnap, we conducted a poll with approximately 300 people from the UK to explore what they read, how they read, and what persuades them to take a punt on a new title.