What is a survey in market research?
Surveys are one of the cornerstones of market research.
Put simply, market research surveys are a primary research method that uses questionnaires to gather information from a specific set of respondents, evaluate this data, and draw conclusions.
Market research surveys typically use a blend of closed and open-ended questions to poll participants. This means that surveys can generate quantitative or qualitative data.
The respondents who participate in surveys are chosen through standardized procedures and preliminary screenings to eliminate the risk of biases.
Read more about Cint’s recommendations for market research survey screening questions here.
What is the purpose of surveys in market research?
Researchers use surveying strategies in order to generalize results (known as insights or survey data) and obtain accurate statistical analyses.
Market research surveys are typically used for scientific, academic, and business research studies across practically every industry around.
Market research surveys are typically used for scientific, academic, and business research studies across practically every industry around — when you’re looking for consumer insights, you’ll need surveys.
Once armed with insights, organizations are able to build business strategies, develop research-enabled solutions, publish credible research, and more.
How are market research surveys designed?
Asking the right questions in the right way is both an art and a science. It’s important to find the sweet spot in terms of respondent engagement, the types of questions you’re asking and overall market research survey length.
To learn more about best practices of survey design, head here to read our how-to guide on the topic.
How are market research surveys analyzed?
Market research surveys equip you with consumer insights, but those insights have to be brought to life from raw data.
Market research surveys equip you with consumer insights, but those insights have to be brought to life from raw data. This is where analysis comes into play.
Researchers are tasked with interpreting the data drawn from market research survey results for a variety of purposes, including understanding customer behaviour or evaluating product performance.
Want to know more about market research surveys?
Intrigued about the possibilities that market research surveys could open up for you or your organization, and how Cint can assist with those?
Get in touch with a Cint representative today, and find out how we feed the world’s curiosity.
