When times are hard, how festive do consumers feel?
Throughout 2025 has Cint has been conducting research into how consumers have been adapting to a period of global economic uncertainty and upheaval.
In line with our other studies on the topic, this final inflation report for 2025 provides an in-depth examination of shifting global consumer spending habits.
We’ve leveraged extensive market research to analyze key indicators, including consumers’ savings capacity and grocery purchasing power.
This time around, we’ve also sought to understand how consumers across the globe are approaching the upcoming holiday season, specifically examining the potentially difficult financial trade-offs they’re making between essential spending and seasonal splurges.
When times are hard, how festive do consumers feel?
In October 2025, we surveyed approximately 1500 consumers through the Cint Exchange, the world’s largest research marketplace.
As with previous studies focused on economic shifts, we surveyed respondents in the following countries: the United States, Sweden, the United Kingdom, Australia and New Zealand (ANZ), Singapore, and Japan.
This allowed us to continue exploring the impact of inflation on consumer habits and spending patterns on a truly global scale.
Read the report
Want to learn more about changing consumer habits in times of economic uncertainty? Click below to download the report in full.
