Making every minute count
At Cint, we’re all about helping our customers do more with less.
As marketing budgets shrink, the pressure to achieve more with less has never been greater. To gain a competitive advantage and get the most out of every campaign, you need faster feedback on performance.
When you’re armed with insights, you’re able to make data-driven decisions on the fly, building stronger long-term strategies for marketing effectiveness and ensuring you’re able to measure brand performance accurately.
We’re also aware that speed is of the essence when it comes to developing, launching, and learning from brand lift studies. By making use of Cint’s AI-powered and automated brand lift tools for brand lift analytics, marketers can pull off real-time optimization.
With Study Creator — an innovative tool that sits within Lucid Measurement by Cint — we’re empowering users to launch studies in minutes.
88% of Study Creator users have reduced survey launch time from days to minutes already.
Speedier solutions for modern media measurement
How, though, does Study Creator work? Handily, the answer’s simple. Customers who want to kickstart their brand lift studies in minutes do so through a simple three-step process.
- Customers provide essential campaign details like names and dates.
- Then they create or manage media tracking tags for various platforms (including CTV, digital, and Linear TV)
- Lastly they build and launch their survey by selecting relevant questions and key performance indicators.
Our solution doesn’t just trim down the time it traditionally takes to get a study out into the field — it lessens the typical back-and-forth between teams you’d experience with studies of this kind, allowing you to bypass dependencies and work more efficiently.
In fact, 88% of Study Creator users have reduced survey launch time from days to minutes already.
What do existing customers make of Study Creator?
One Cint customer who’s seen success through utilizing Study Creator is digital travel agency Tripadvisor.
“There’s been so many gains for us, particularly with the self-service function. That’s been a huge unlock for us over the last six months or so,” said Ryan Gillis, Tripadvisor’s Associate Director of Research and Insights.
“It allows the ad-effectiveness machine to function in a flywheel where we’re able to essentially run everything ourselves, with a lot of help from Cint. The ability to create and activate those studies in minutes if we have all of the inputs that are required has been a huge unlock for us and something that has really helped from an efficiency and time management perspective.”
When Gillis spoke with Cint earlier in 2025, he noted that: “Currently, we have around 10 to 12 studies live on the platform, and I’d say almost all of them—if not all—have been activated using Study Creator. So we’re definitely doing quite a bit of work with the self-serve aspect of Lucid Measurement as well.”
“Currently, we have around 10 to 12 studies live on the platform, and I’d say almost all of them—if not all—have been activated using Study Creator. So we’re definitely doing quite a bit of work with the self-serve aspect of Lucid Measurement as well.”
Ryan Gillis
Associate Director of Research and Insights, TripAdvisor
What’s next for Study Creator?
As the media landscape continues to shift, so do we.
We’re continuing to invest in making Study Creator an even more valuable tool for customers who want to get things up and running in minutes.
What’s up next? We’re working on streamlining the Study Creator interface to make it even easier to launch your campaigns. We’re also adding additional KPIs that will provide customers with even more comprehensive insights into campaign-shaping consumer opinions, and we’re integrating Study Creator into Lucid Measurement reporting to make study admin tasks easy to do on the fly.
If that sounds good to you, why not get in touch with Cint today?
