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Introduction
It’s a big old world out there, and what resonates in one market might flop in another. For that reason, having access to truly localized insights can help brands, researchers, academics, or anyone with a question adapt their product or campaign positioning to ensure the best possible outcome.
Recent findings from a Cint survey show that 62% of market researchers struggle to reach diverse audiences at scale, indicating that this is a problem area for the industry.
Our new whitepaper, Localizing insights for global success, explores what localized insights are, how they function, and what their benefits are.
To discover more, we sought the wisdom of Cint’s Martina Galantucci, Director, Project Success EMEA, and Jay Henderson, Director, Customer Success.
Contents
Localizing insights for global success examines the role that localization plays in modern research.
In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Taking a localized approach to research can pay dividends.
Our experts cover everything from survey design to how to truly understand local contexts in order to get stronger insights.
Put simply, localized insights are your way into tailoring strategies to better resonate with niche, local audiences, driving success in diverse markets across industries and countries.
Download the whitepaper
Want to get your hands on our latest whitepaper and start thinking about how best to incorporate localization into your insights and research efforts?
