What is customer segmentation?
Customer segmentation, also known as demographic segmentation, is the name given the process of dividing a large customer base into specific groups or personas.
In the world of market research and media measurement, this involves breaking respondent groups (i.e. the people who actively take part in the surveys you’re looking to run) into smaller segments according to varying traits.
These variables include things like age, household income, or employment status.
Why is customer segmentation important?
Breaking a wider group down into more specific customer or demographic segments allows for a deeper understanding of consumer needs, wants, and desires.
Having access to insights that hone in on specific customer segments makes it easier for an organization to tailor their aims and objectives to the right demographics.
Doing so allows business to more effectively curate target campaigns or rethink products, engaging with specific demographic segments based on the unique behaviors or characteristics shared within that segment.
How does customer segmentation work in market research and media measurement?
Cint audience segments are built from fully consented and continuously verified data from millions of global consumers who enter our research platform each year to answer surveys.
Survey respondents fill in screening questions to ensure that they’re a solid demographic fit for the research in question, minimizing the risk of surveying people who don’t fit into the correct customer segment.
Cint audience segments are built from fully consented and continuously verified data from millions of global consumers who enter our research platform each year to answer surveys
As the world’s largest market research marketplace, we collate hundreds of suppliers in one place, enabling you to find a sample that fits the most specific of customer segments. Cint enables you to define your audience based on over 200 profiling attributes, getting you responses from the right people, whoever they are, wherever they are.
Learn more about customer segmentation at Cint
Ready to start your customer segmentation journey with us? Head here to learn more about Cint Verified Audiences and why our platform could make all the difference with your approach to demographic segmentation.
