SampleCon is a staple conference in our annual lineup, and we are looking forward to joining other attendees and speakers in Atlanta for a lively discussion of trends and new ideas in the sample space. Even better, we are unveiling some big news for Cint at the show, so keep an eye out for that – attendees will be getting a sneak peek into what we have planned for the coming year and our innovative vision for the future (hint: Cint is the bag sponsor for this year’s event).
If you’re planning out your daily agenda for the conference, make sure to mark your calendar for the panel sessions in which our team members are participating!
First up, our Senior Vice President of sales for the Americas, Katie Gross, is moderating a panel during breakout session 1A from 11:15-noon on Tuesday, February 4th. She’ll be guiding her panel members through a discussion about “Innovations in Quality.” Don’t miss it!
Next up is a session called “Impact of new technology on supply management.” You’ll find it on your agenda for 2pm on Tuesday, February 4 – breakout session 2A. Our COO, JD Deitch, will be joining other panelists on stage for a “fireside chat” including representatives from Research Results, Inc., Digital Marketing & Measurement LLC (DM2), and SampleChain. These experts will cover the practical ways that new technology is being used along the supply chain, and how you can tap into innovations to match the future needs of our industry. Some more information on our session is here:
Market research is racing to implement new technology in order to keep up as demands for speed, cost savings, accuracy and quality continue to rise. Automation holds many answers when it comes to supply management, creating efficiencies from respondent profiling to quota management and feasibility all the way to helping mitigate fraud. It is also changing the buyer-sample supplier relationship, as data surrounding study quality and respondent engagement are being used to improve experiences. Other technologies – many gleaned from adjacent spaces in martech, adtech and even the financial industry – are also helping to uncover insights and manage data, with tools ranging from eye tracking to video data collection and everything in between.
We hope you’ll join us for our discussion on some of the most pressing issues facing the supply side of the business and for insights surrounding quality challenges and opportunities. In addition, our team members plan to take full advantage of SampleCon’s great networking opportunities from the Tango Card opening reception to the SampleCon after party. Want to connect at the show?
Reach out to our team here: hello@cint.com
