Upcoming events explore the state of data quality in the consumer insights industry

Thought Leadership

Improving data quality for better consumer insights is an ongoing conversation in the market research industry. This month, Cint’s COO J.D. Deitch is participating in two webinars that will provide strategies and best practices for market researchers and insights professionals to help boost quality outcomes. We hope you’ll join us and log in for these free June events.

Improving the Quality & Reliability of your Digital Survey Responses

08 June 2021, 2:30 pm (CEST)

In this Survey2Connect webinar, attendees will learn how to use “quality checks” to improve consumer insights from the ground up. Centered around the concept that our insights are only as good as the data we collect, this session provides expert input on how rigorous quality and reliability checks of your survey response data can enhance your ensuing market research insights. Speakers, including Cint’s J.D. Deitch, will cover in detail how the right steps can help you: save resources by omitting false data; ensure the right target audience; and obtain actionable insights that can lead to positive developments for your brand.

In today’s world, where everything can be manipulated to attain the desired result, imagining a situation where responses are manipulated isn’t a far-fetched idea anymore. Often, your market research data can be manipulated to show the results you want, or results that are not a true reflection of the market. Attending this webinar will give you tools to ensure that every digital survey response is genuine and a true reflection of your brand perception in the market.

Dissecting data quality: How good is the data behind your decisions?

10 June 2021, 11:15 a.m. – noon (PDT)

During SurveyMonkey’s virtual “Fast Forward Live” event, J.D. will join a roundtable discussion with a stellar lineup of speakers from Ferrero North America, DISQO, ESOMAR, and SurveyMonkey to talk about ways you can dissect your data quality. After all, a business decision is only as good as the data it’s based on. That’s why data quality is a crucial factor in your market research. Just a few percentage points can make the difference between a sound strategy or a flawed plan. Speakers will cover quality issues, current trends, and promising technology advancements that will ensure high-quality data.

Data quality is something we take seriously here at Cint, and we believe participating in events like this to share knowledge and best practices is critical to moving the consumer insights industry forward. We hope that you’ll join us for one of these free upcoming events.