He’s got his Bermuda shorts on and the barbecue is lit – Father’s Day must be round the corner.
We used CintSnap — a way to survey individuals and understand opinions quickly – to find out how people in the US and the UK approach Father’s Day from a financial perspective, surveying approximately 300 people on both sides of the pond.
Of those polled, around 70% of Americans are gearing up to celebrate, compared to 60% in the UK. For those that do, is dad getting a fancy dinner out or a card in the post? We go into more detail below.
How deep is your
Let’s be honest: the past few years haven’t been the friendliest on the wallet. With that in mind, we asked if rising inflation rates and a continued cost of living crisis on both sides of the Atlantic have made a difference in people’s desire to splash out on dad’s big day.
Somewhat surprisingly, then, respondents didn’t think this would be the case. Over half of those questioned (51% in the US against 63% in the UK) signaled having no intention of altering their plans as a result of any wider fiscal stresses.
Looking at what consumers usually spend on Father’s Day, Cint found that Americans are more prepared to splash out than their British counterparts. 45% of those interviewed plan on spending over $50-100 on the holiday, while 28% of Brits plan on matching the equivalent spend.
At the other end of the spectrum, 36% (UK) and 25% (US) residents surveyed don’t anticipate buying any gifts at all.
Based on the results of Cint’s polling, familiarity matters when it comes to inspiration, with exactly 40% of both US and UK respondents considering a suggestion from a friend or family member as the primary influence on their present buying, while in-store/online promotions and advertising on social media also make a notable mark on consumer habits for both sets of people questioned.
In-store purchasing remains prevalent. Our survey shows that in the US 40% of people who spend money on Father’s Day gifts do so in a brick and mortar store. Results are similar in the UK, with 32% also reporting that they usually secure the goods in person.
Of those polled, around 70% of Americans are gearing up to celebrate, compared to 60% in the UK. For those that do, is dad getting a fancy dinner out or a card in the post? We go into more detail below.
How deep is your love wallet?
Let’s be honest: the past few years haven’t been the friendliest on the wallet. With that in mind, we asked if rising inflation rates and a continued cost of living crisis on both sides of the Atlantic have made a difference in people’s desire to splash out on dad’s big day.
Somewhat surprisingly, then, respondents didn’t think this would be the case. Over half of those questioned (51% in the US against 63% in the UK) signaled having no intention of altering their plans as a result of any wider fiscal stresses.
Looking at what consumers usually spend on Father’s Day, Cint found that Americans are more prepared to splash out than their British counterparts. 45% of those interviewed plan on spending over $50-100 on the holiday, while 28% of Brits plan on matching the equivalent spend.
At the other end of the spectrum, 36% (UK) and 25% (US) residents surveyed don’t anticipate buying any gifts at all.
Slacks, snacks, or six-packs?
Our survey also examined what sort of presents people tend to proffer their father. For US respondents, food (31%) and clothing/accessories (30%) led the way, with entertainment media (19%), alcohol (18%) and sports equipment (18%) also proving popular. If our results are anything to go by, dads in the UK enjoy a tipple or two – alcohol was the most popular kind of present, with 35% of those questioned tending to gravitate towards something boozy. Clothes/accessories (29%) followed, and exactly a quarter of respondents plan on buying something edible ahead of Father’s Day.
Based on the results of Cint’s polling, familiarity matters when it comes to inspiration, with exactly 40% of both US and UK respondents considering a suggestion from a friend or family member as the primary influence on their present buying, while in-store/online promotions and advertising on social media also make a notable mark on consumer habits for both sets of people questioned.
In-store purchasing remains prevalent. Our survey shows that in the US 40% of people who spend money on Father’s Day gifts do so in a brick and mortar store. Results are similar in the UK, with 32% also reporting that they usually secure the goods in person.
