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- Challenges: Rather than focusing on the challenges of proper automation implementation, Richard writes about the business challenges that automation can solve. Things like manual and siloed processes, inability to scale, time-consuming workflows and slow launches are just a few of the obstacles that automation can overcome. He says, “Many implementations that we’ve seen succeed include selecting the right tech stack that utilises best-in-class APIs, alongside existing tools and integrations.”
- Results: Admitting that there is no universal approach to market research automation, Richard writes that flexibility is key. For example, Cint’s partnership with Zappi is a good example of “how a fully automated solution allows precise targeting and instant decision making, taking time-consuming manual steps out of the equation.” When market research technology is properly implemented, it can allow businesses to focus on primary goals and scale for the future.