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“implementing the right tech stack that utilises best-in-class APIs, alongside existing tools and integrations, is the only answer.”Perhaps the largest impediments to large-scale automation implementation are worries about workflow disruption and steep learning curves. Finding a scalable solution that works with your business model, and can grow with your company, can help you realize all your core objectives. If you choose a solution like this as you grow and “need a more holistic approach, the adoption of a more fully automated model, such as a full enterprise implementation, can be streamlined.” Digital transformation is on a fast track to change our industry for good. Automation will play a large role and consumer insights companies must begin implementation in order to future-proof their business. Greg concludes that “automation is essential as market researchers strive to meet demands for speed, efficiency, quality and cost savings.” For the full article, visit Quirk’s here.