Our team spent two days at the “place to be” in the market research industry last week when we attended Quirk’s first event of the year in London. A valuable opportunity to meet with our partners and get some facetime with clients and prospective clients, some of whom key team members had never had a chance to meet in person before. In a world where most of our business is conducted digitally, it is refreshing to connect with others face-to-face at events like Quirk’s London.
The conference provided a solid opportunity to continue introducing our new branding, which we launched at SampleCon the previous week, and talk about some of the innovations and developments we have in store at Cint. We spoke about our vision with many visitors to our stand in the exhibit portion of the event, which provided us with a central location for meetings and for sharing ideas with other attendees. We loved answering the common question “what do you do?” and open up new lines of conversation. Because we had a large contingency representing Cint at the conference, we were able to not only staff the booth but also attend several of the sessions.
The presentations that stood out to us were definitely those that had invested time and resources in putting forth a compelling topic that resonated with challenges and opportunities currently present in market research. Our vice president of UK Sales, Craig Pagett shared a presentation, “Value, quality, speed: The automation trifecta,” alongside our partners at Zappi. They shared the ways that automation can deliver on demands for speed, quality and efficiency in the industry. Attendees learned about how to spot true automation, and build a systematic, iterative market research process using the latest technology. You can view a video of the presentation here.
Overall, the conference was well run by the professional Quirk’s team, who checked in often to keep things going smoothly. The exhibit area had a positive atmosphere, with food and drinks distributed on the floor bringing a good flow of people through the room. We’re looking forward to the next two North American Quirk’s events in Brooklyn and Chicago later this year.