Julia Reuther, Consultant, Project Success gives an overview of how Cint’s Impact Measurement product helps marketers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.
What is Impact Measurement?
Cint looks to the future of Lucid Measurement by using Unified ID 2.0 for advertisers to measure brand lift.
To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
CintSnap takes a deep dive into the 2024 Formula One World Championship frenzy.
It might be the world’s premiere motorsport, but has F1 truly caught the attention of audiences in the US, UK and Australia?
How data-driven decision making is revolutionizing industries
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.