Julia Reuther, Consultant, Project Success gives an overview of how Cint’s Impact Measurement product helps marketers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.
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Julia Reuther, Consultant, Project Success gives an overview of how Cint’s Impact Measurement product helps marketers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.
Blog
Cint and Advertising Week partnered on research looking into the relationship between media influence and voter behavior leading up to this year’s US and UK elections.
Cint’s experts break down the importance of our Trust Score model
We take a look at the difference in spooky, seasonal spending habits and traditions in the US and the UK.
Find out how the Brand team used visual cues and language to bring the new brand vision to life.
From ordering food online to the rise in quick commerce, our comprehensive Diwali survey reveals how technology is reshaping the way people prepare for and celebrate Diwali.
Cint, the global leader in market research technology (Restech), is pleased to announce two key promotions from its Global Leadership Team (GLT) into the C-Suite, further solidifying the company’s commitment to customer experience and its three-year strategy.
From carnival chasing to pilates, and kitesurfing to kickboxing, our international employees at Cint talk about how their hobbies keep stress under control.
Cint, a pioneer in research technology and digital insights, today released findings from ‘The State of Data Collaboration: A Global Perspective’, a joint report on marketer and agency challenges in association with data collaboration innovator, Lotame.
Cint is committed to making ourselves a more diverse and inclusive workforce. Here’s how we’re making that happen.
To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
It might be the world’s premiere motorsport, but has F1 truly caught the attention of audiences in the US, UK and Australia?
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.
A conversation with Cint experts Dhruv Mathur, Vice President, Information Security and Caroline Tahon, Data Protection Officer, on keeping data as safe and secure as possible.
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
Charli XCX might have dominated airwaves this summer, but how did the Brat campaign impact consumer habits?
Using CintSnap, we surveyed 300 UK respondents on how they plan to engage with the iconic celebration and what aspects of the event excite them the most.
Using CintSnap we surveyed 300 people in the UK on how they plan to engage with the Games, most watched sports, and how brand sponsorship is perceived.
Using CintSnap, we surveyed 300 Americans to reveal some trends and preferences on how they gear up for the academic year ahead.
Using CintSnap, we conducted a poll with approximately 300 people from the UK to explore what they read, how they read, and what persuades them to take a punt on a new title.
Explore our guide to measuring political advertisements by Cint’s in-house expert Chris Pope, Senior Director of Measurement.
Discover the latest platform developments at Cint with Lindsay Fordham, SVP, Product.
The partnership will allow customers across all industries and geographies to run full-scale research projects at speed.
With the 2024 Paris Summer Games underway, Cint surveyed 400 French people to gauge sentiments around the world’s largest sporting event.
As the UK headed to the polls on July 4th, Cint conducted a study to reveal TikTok’s influence of voters.
HR, payroll and recruitment solution specialists Employment Hero conducted a survey with Cint to delve deep into how AI assistance could be a boon for payroll professionals across Australasia.
As one of retail’s biggest events rolls around, we gather insights into consumer spending habits in the US, UK and Australia.
Lindsay Fordham, SVP Product at Cint shares her thoughts on ethics in our industry
With Glastonbury around the corner and a summer of festivals in full swing, we delve into everything from sustainability to the allure of secret sets.
The partnership will enable users to access Cint’s panel network using OPTICO, a digital platform for market research developed by looking up.
The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” – a form of fraudulent survey responses.
As Father’s Day looms, Cint gets to grips with how people in the US and UK plan to celebrate – and how much they’re prepared to spend.
Our most recent CintSnap explores how much of the tournament people plan on watching and who they’ll be doing it with.
Cint scoops second prize for its achievements in data quality with ground-breaking Forsta partnership on a secure server-to-server (S2S) API integration.
Political scientists Andrew O’Donohue and Daniel Markovits conducted a survey with Cint to understand how prosecution of Donald Trump affected public opinion among independent voters.
From London to Malaga and Cairns, Ariel Madway takes us on a journey through Cint’s busy events season, her planning inspiration and what she’s most excited about.
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
We look at two recent reports published in partnership with Cint, that focus on global consumer sentiments around sustainability.
In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.
When it comes to social customs and norms, few practices are as divisive as tipping expectations. We use CintSnap to survey consumer behaviour around tipping in the US and UK.
Today we give you a look at how we take the pulse of the public, so you don’t have to…
We delve into techniques and strategies used by big-hitters for leveraging market research data.
GapFish GmbH, a Berlin-based market research company that was acquired by the Cint Group in 2021 will in early April 2024 merge with Cint Deutschland GmbH.
With the prestigious Academy Awards marking its 96th year, we set out to discover if the glitz and glam of ceremony still holds weight in determining viewing habits of filmgoers, as well as why people tune in, how predictions played out and who they thought should have won the coveted golden globes.
To celebrate International Women’s Day, we asked some of our incredible women in leadership share their best career advice.
International Women’s Day is an opportunity to celebrate wins, raise awareness and get conversations going. We’ve dived into the narrative at Cint by uncovering the insights around International Women’s Day.
We’re proud to share that Cint, a global leader in market research, emerged as the leader in sample quality for online polls in a third-party study. Sapio Research, a UK market research agency, conducted the study to understand if online surveys are accurate. Sapio surveyed 2,036 UK consumers – representative by age and gender of…
For Valentine’s Day 2024, the National Retail Federation predicts that consumers will spend $25.8 billion. We used CintSnap to find out how people in the US and the UK approach this romantic season, by surveying 300 respondents.
John Brackett, Director of Product, introduces our latest AI-powered innovation designed to elevate data quality
As football fever grips the nation, the anticipation for this year’s game is reaching unprecedented heights. We surveyed the nation to understand more about how people are planning to watch, and so much more.
On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.
The Australian Open is the first of the four Grand Slam tennis tournaments to occur. We uncovered spectator experience through preferences and behaviors of our 280 respondents across Australia.
Nick Richards, Director of Product, shares an update on the work his team have been doing to comprehensively integrate every corner of product offerings on the new platform.
With the festive season well behind us, and gloomy skies looming above, January for a myriad of reasons, isn’t the most exhilarating of months. This sentiment is so nationally widespread that in 2005, a UK-based travel agency coined the term ‘Blue Monday’ to mark the most depressing day of the year.
January is a popular time for reflection and what better month to get our plans organised for the year ahead of us? A new year represents new uncharted destinations we’ve yet to discover, and for some, the usual trusted spots bring familiar comfort to recharge weary batteries.
Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism
Vishal Bhat – Program Manager, Susi Lindner – Vice President, and Sonali Kaushal – Senior Manager at Cint discuss the importance of being inclusive in language around gender.
If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.
Saving money, eating less meat and going sober…Patricia Petrat takes a deep dive into how people across the world are ringing in the year ahead.
Since there’s nothing we love more than a data driven trip down memory lane, we’ve rounded up the top 10 #CintSnaps which got the highest engagement from you this year.
When I took the reins from Tom Buehlmann on the 3rd of April of this year, the integration of Cint, Lucid, Gapfish and P2Sample was well under way – but there was still work to do. A lot of work.
Our first video in our new interview series is with Jonathan Jaynes, Senior Director of Product Design, Cint, who shares an insider’s perspective on the groundbreaking developments underway.
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year’s Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
When we talk about migrating customers and supply partners to our new platform, we understand that concerns may arise. In this blog post, we want to address some of the worries you may have, and give a little reassurance about the process. You’re in good hands, we promise!
The build up to the holiday season is almost palpable, Christmas lights illuminate city centers and cheese fondue and mulled wine start popping up on the menu. We pull out our coziest socks from the attic storage and gear up for hours of Home Alone movie marathons and engage in another big part of the yearly tradition -…
As Black Friday and Cyber Monday (BFCM) sales continue to skyrocket and dominate global retailer revenues, Cint takes a deeper look into consumer behaviors in the US, UK, Canadian and Australian markets, and the shopping habits that drive this highly anticipated shopping season.
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
Using Cint’s owned data – that we call CintSnap – we gathered some insights around sentiments surrounding consumer behavior of the implementation of AI in the music industry, specifically on the posthumous Beatles collaboration.
Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them. With this in mind, we’ve embarked on an exciting journey of transformation – building a new platform that will redefine the way our customers can access and leverage consumer…
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
Read on for a brief outline of the latest developments in our new platform as we continue on an exciting journey with our partners, led by our core purpose – to feed the world’s curiosity
In today’s blog we spend a bit of time getting to know one of our superstar team members – one who you may have met on the MR events circuit this fall.
Our recent webinar hosted by Oscar Carlsson, Chief Innovation Officer, provided an overview of industry data quality trends and outlined what Cint is doing to help.
Jimmy oversees an operational team focused on creating and implementing quality-related programs and policies. He shares how the team helps to ensure a healthy and efficient market research ecosystem.
Monetizing your community involves strategically leveraging its value to generate revenue. Let’s say you have an online forum, social media group or a thriving platform with active members. You can transform your online community into a profitable asset. You can monetize your community in various ways. This post explores the ins and outs of community…
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
Lucid, a Cint Group company, has been chosen by NBCUniversal as a brand measurement certified partner. The selection was made based on solution readiness, deliverables, and market presence.
With the final Grand Slam tournament of the year fast approaching, Cint uncovers the most successful strategies for brand engagement by asking consumers their thoughts on the sporting extravaganza
When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.
The food and beverage industry is highly dynamic and constantly evolving, with new trends and consumer preferences always emerging. In such a fast-paced and competitive landscape, staying ahead of the game is critical for success. That’s where media measurement comes in.
CTV’s customized strategies provide marketers with massive amounts of analytics. With all the viewership data CTV provides, it often seems complicated to measure specific goals for your campaign. Using CTV measurement is critical for understanding your ad performance and information about your viewers.
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
Learn how to enhance the quality of your survey results by optimizing qualification data and screening questions. Discover strategies to avoid respondent fatigue, keep data up to date, maintain specificity without bias, innovate targeting approaches, and minimize fraud. Act now and unlock the power of connected data for business success.
Surveys are powerful information sources across industries and organizations. With the data pulled from customer surveys, departments can drive actions and initiatives that better reflect audiences and market conditions. The food and beverage industry can benefit from using surveys in several applications to gain more information and knowledge about their organization, products, customers and market.
Advertisers can take advantage of first-party data from fully-consenting consumers
U.S. government market research aims to allocate resources to prioritize social services and responsibilities. Using market research to create a more effective fiscal policy or make purchasing decisions is valuable.
Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House
In this blog, we’ll explore the importance of market research in the healthcare industry and some of the key methods and techniques that can help gather and analyze data. We’ll also discuss specific ways healthcare providers can use market research to improve operations, expand their reach and enhance the overall patient experience. Whether you’re a…
Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.
By comparing your campaign’s performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we’ll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
With the help of customer experience research via surveys, you can locate and address pain points, in turn creating a better experience. This article will provide you with valuable insights into how to gather feedback from your customers and improve your operations as a result.
Unlock the power of connected data to drive superior research & marketing. Learn how to access rich datasets, navigate legal considerations, and gain comprehensive insights. Discover four essential steps to connect data effectively.
Survey data can provide meaningful insights to public sector agencies. It’s one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
How in-flight brand lift measurement helps brands do more with less
The financial services industry has been experiencing significant changes in recent years due to the increasing demand for digital solutions and the emergence of a cashless society. As technology continues to advance, it has become essential for financial service providers to adapt and stay ahead of the game.
In the past few months, two independent studies found that Cint had the highest-quality sample for both consumer and B2B respondents.
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.