With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations. As the company’s strategy continued to focus on DIY market research and automated sampling for surveys, it needed a way to quickly scale its panel offering – both to provide enhanced feasibility in the United States and to scale internationally.
SurveyMonkey turned to Cint’s market research technology expertise and leveraged our Buyer API in order to offer direct access to our massive global audience via the Cint Insight Exchange, the world’s largest sample exchange, in one fluid and programmatic end-to-end user experience.
This allowed them to scale their panel offering to customers through market research sample automation from Cint, accelerating every step of the insights gathering process. This market research technology driven model slashed operating costs and eliminated manual steps where human intervention was previously needed. It is a partnership that allowed SurveyMonkey to:
Scale its SurveyMonkey Audience’s panel reach from one country to 100+ countries across the world.
Dramatically increase its global audience reach to 80 Million thanks to Cint’s Buyer API.
“The Cint technical support team was instrumental in working through the custom API build and integration. The Cint team continues to be a close partner in expanding and improving the API capabilities as customer needs come up.” Johan Lieu, Director of Product
View the complete case study here.
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