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Introduction
Activating customer data — turning raw consumer data into actionable insights that guide campaign strategy and decision making — is more critical than ever.
Gathering customer data through surveys is just the start. Truly understanding your customers means knowing how to connect the dots and see the whole picture. The organization, analysis, and application of that customer data have become essential tools for marketers who want to track campaign performance in real-time and gain a deeper understanding of consumer behaviour, preferences, and sentiment.
As a result of evolving privacy standards and restrictions on third-party cookies, how you collect that customer data has changed, too.
What if there was a way to make things simpler by integrating fully consented, self-reported, and continuously verified demographic data into your research processes?
Bringing customer intelligence to life
Enter Cint Verified Audiences, a dynamic way of breathing life into customer intelligence with consumer data sourced from the world’s largest research marketplace.
In July 2025, Cint announced the launch of Cint Verified Audiences on Snowflake Marketplace, a silo-free environment where organizations can collaborate over content with their teams, partners, and customers and even integrate external data, models, and applications for fresh insights.
The partnership between Cint and Snowflake allows joint customers to breathe life into their customer intelligence with self-reported consumer data from the world’s largest research marketplace.
Partnership outline
Integration with the Snowflake Native Application allows Cint to expand access to our Cint Verified Audiences product utilizing a platform that can protect the privacy of our data and control the ways in which our data is used.
It allows Cint to control the ways our data is used while allowing joint customers to independently access and use that data, limiting the engineering work that goes into our non-Snowflake data licensing business.
Snowflake users can now access demographic data collected directly from consumers in just a few clicks, making it easy to enrich, validate, or activate their first-party data for customer intelligence and audience modeling.
To understand a little more about the partnership and how it could act as a salve for a series of common marketing challenges and concerns, we spoke with Nick Stathopoulos, Director, Product Specialist, Data & Measurement at Cint.
Putting privacy first
We’re proud to say that at Cint we’ve built one of the world’s largest consumer networks for digital survey-based research, harnessing the insights of hundreds of millions of engaged respondents across more than 130 countries around the globe. We’re here to feed the world’s curiosity.
We’re also proud to say that security, safety, and privacy are at the heart of our organization. Whether you’re an individual survey respondent or a valued customer, Cint is able to guarantee that your data is in good hands.
Organizations that work with data have an obligation to gather, analyze and use that data ethically and responsibly. Because we know that the data divined through our platforms has the power to influence outcomes, we do everything we can to ensure that nothing is too much when it comes to data protection.
“Cint leverages the Powered by Snowflake framework to securely deliver and match data directly within our clients’ Snowflake environments,” says Stathopoulos. “Because the data never leaves Snowflake, there’s no movement or exposure of first-party data.”
Clients can deterministically match their records against Cint Verified Audiences using privacy-safe identifiers like SHA-256 hashed emails, MAID, and IP addresses, enabling secure, scalable audience enrichment without ever exchanging raw PII.
Challenge: 2 incomplete customer profiles or first-party datasets, unreliable third-party data
To get the most out of customer data, you need reliable, complete customer profiles.
Cint Verified Audiences allows you access that complete consumer data collected directly from respondents on the world’s largest global research marketplace.
You’re able to access data in just a few clicks using the Powered by Snowflake Application framework. Simply select your match key of choice and choose which attributes to ingest into your first-party data, allowing you to enrich, validate, activate, and generate insights from your customer data with accuracy you can only get from self-reported consumer data. With the Snowflake Native App framework, your identifiers are not exposed outside of your data set, meaning that your first-party data stays completely secure.
“Unlike traditional methods that infer attributes from browsing behavior or third-party cookies, Cint Verified Audiences are built from direct, self-reported, and validated panelist data. These identifiers are deterministic and consent-based, resulting in higher accuracy and reliability,” says Stathopoulos.
“By partnering with Snowflake, we bring this verified data directly to buyers inside the Snowflake Marketplace, making it easier to access and activate without additional integrations or data movement.”
“By partnering with Snowflake, we bring this verified data directly to buyers inside the Snowflake Marketplace, making it easier to access and activate without additional integrations or data movement.”
Nick Stathopoulos
Director, Product Specialist, Data & Measurement | Cint
Reducing costs without harming quality
To better understand your customers, you need data. However, as marketing budgets continue to shrink, you’re expected to achieve more with less. That means being strategic about every dollar spent in an attempt to ensure that the data you gather has the maximum impact on campaign performance.
Marketers want high-quality data at an affordable price. Cint Verified Audiences powered by Snowflake allows you to pay based on how much data you actually use. The result is the acquisition of quality data that won’t break the bank or do damage to your budget.
“Cint’s panel-based model provides direct access to opted-in, consented, and verified respondents — offering higher accuracy without the markup typically associated with inferred datasets,” Stathopoulos says.
“By distributing through the Snowflake Marketplace, we eliminate expensive delivery pipelines, reduce integration time, and allow clients to start matching or analyzing data within minutes of subscribing.”
The result is a system that dramatically improves speed-to-insight while keeping costs predictable and scalable, whether you’re licensing audience data for ongoing enrichment or conducting one-off analyses.
Conclusion
Joint customers benefit from seamless, secure, and scalable access to high-quality consumer data. With Cint’s Verified Audiences in Snowflake Marketplace, customers can match, enrich, or activate their data in real time, without additional integration work.
This accelerates time to insight, boosts campaign performance through better targeting, and ensures compliance through Snowflake’s secure data-sharing infrastructure.
