Cint comes together with P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities


Company News

We are excited to share some monumental news! As of today, P2Sample has become part of Cint, a move that will further our mission to become the technology backbone of the world’s most innovative insights companies.   

Our companies are already closely aligned, with a commitment to the innovative use of technology and a culture that nurtures relationships and employees. Bringing together the strengths of both companies under Cint means an even more powerful solution for all of our clients. 

The advantages that P2Sample’s expertise brings to the table include several key features: 

  • Integration with its hundreds of supplier relationships, including affiliate networks, publisher networks, Google, Facebook, eBay, ad agencies and blog networks. This will enable Cint customers to access over 100 million panelists across more than 150 countries in its Insight Exchange. 
  • Powerful programmatic access to sample demand and supply, as well as more than 100 API integrations and advanced artificial intelligence-based fraud detection capabilities. 
  • The addition of P2Sample’s #awesome employees, who jointly with Cint’s existing employees, will help create incredible value for customers and partners. 

In a press release issued earlier today, leadership at both Cint and P2Sample had this to say: 

Tom Buehlmann, CEO of Cint, said:“This is great news for our customers and partners.  Cint and P2Sample have a strong shared culture and are two wonderfully complementary businesses. We are impressed with P2Sample’s technology, know-how, supply chain and people. This acquisition creates a global sampling powerhouse with an enormous reach that will provide clients with data they can trust, rock-solid dependability and the peace of mind of a partner who is constantly innovating. Together, we are superbly poised to rise to the challenges of the digital age in the market research space.” 

Mathijs de Jong, P2Sample’s former CEO, said: “We share Cint’s vision about the evolution of the industry and see huge potential in this partnership. Cint is an organisation whose principles and culture are virtually identical to ours. We are excited to join the Cint team at this pivotal moment in time, and we are confident that it’s the right move.” 

This also represents a leap further with regards innovation for the market research industry as a whole. With the forward-thinking mindset that our companies share, we are looking forward to what the future will hold. 

For the complete news release, click here. 

More from our blog